HUGO Fragrances has produced 400,000 special edition bottles of the HUGO Man and HUGO Element fragrances; for each bottle sold, a tree will be planted in Peru's Amazonian Rainforest; the fragrance company also invites graphic designers, illustrators and photographers to promote the green campaign "One Fragrance, One Tree" in an original way

NEW YORK, Feb. 9 /PRNewswire/ -- HUGO Fragrances has teamed up with environmental organization Pur to plant a tree in Peru's Amazonian Rainforest for each special edition of HUGO Man or HUGO Element fragrance sold. Both the increasingly eco-conscious outlook of consumers and the oxygen tank shaped HUGO Element bottle inspired this sustainability project. From January 2010, HUGO Fragrances lovers can support the initiative "One Fragrance, One Tree" just by purchasing their favorite perfume. The Peruvian plantation sponsored by the HUGO/Pur project covers 800 hectare (three times the area of NYC's Central Park). Each special edition packaging of HUGO Man and Element includes a unique "tree code" that allows customers to look up on Google Earth the tree their purchase sponsored. The special edition packs of HUGO Man and HUGO Element are available in shops worldwide.

Designers, illustrators and photographers can also make a great contribution to this reforestation project by creating a visual and spreading the word. Designs should contain the HUGO Man bottle and convey a strong concept in line with the theme "One Fragrance, One Tree." Design enthusiasts, students and professionals are invited to submit their designs until February 28, 2010. The 10 winners will receive $500 and global recognition. The visual of the round winner will be published in style magazine i-D.

About HUGO Create

HUGO Create is an ongoing global design contest from HUGO Fragrances by HUGO BOSS. HUGO Fragrances takes traditional design competitions a step further and offers upcoming talent a global platform, HUGO Create. The aim of the challenge is to give designers, illustrators and photographers the chance to show the world their abilities by the creation of a visual tribute to the iconic HUGO Man bottle. The contest is open to people of all skill levels. 10 winners are selected every round, and each winner receives $500 cash.

HUGO Create is a true exploration of creativity, an opportunity to show the world your talent, skills and strong ideas. Participants can use the technique(s) of their choice: pixel, vector, mixed media, drawings, painting or photography. To participate, visit the HUGO Create website for more information: http://www.hugocreate.com

This release was issued through eReleases(TM).  For more information, visit http://www.ereleases.com.

SOURCE HUGO Fragrances

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