BEIJING, Jan. 12, 2016 /PRNewswire/ -- With the economic transformation and development in China, "Made in China" has abandoned its previous label of coarseness and cheapness and is bringing more surprises to the international community. Recently, the Chinese enterprise I Do has stunned the world by launching the Wedding Anniversary Holiday. This fact shows that Chinese enterprises are bringing positive wedding values to the world on their fast track of development while giving humanistic care.
On January 4, 2016, the first working day after the New Year holiday, I Do, a Chinese brand of jewelry, announced that the company would offer a seven-day wedding anniversary holiday to all its married employees to let them enjoy more family hours. This event has been spreaded wildly on social media. Some Chinese and foreign well-known brands such as Coca-Cola have thrown themselves into the turbulent wave of communication, triggering a linkage effect in China and even the whole world.
The wedding anniversary holiday is a progress of Chinese enterprises in humanistic care. In the past, Chinese enterprises focused more on economic benefits. But nowadays, they have begun to care for their employees and create happiness for them. The said holiday has not only satisfied the profound pursuit of the entire society for love and a happy family life, but also has conveyed positive wedding values, namely, safeguarding the marriage which is sacred and inviolable under the principle of maintaining social harmony by creating a happy family life.
Love is a universal language no matter where you are in the world. The holiday has brought more joy and surprises to China and even the whole world, conveying to the world the value of marriage and love and reminding every couple of taking care of and loving each other forever as they did.
SOURCE I Do