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Hummingbird is Here: What That Means for Content

PR Newswire's Small Business PR Toolkit offers top tips for creating Hummingbird-friendly content.

Oct 23, 2013, 11:43 ET from PR Newswire Association LLC

NEW YORK, Oct. 23, 2013 /PRNewswire/ -- As part of its 15th birthday celebration this past September, Google announced the complete revamping of its core search algorithm. The new algorithm, called Hummingbird, had actually been rolled out quietly the month before, and marks a shift from traditional Boolean keyword search toward conversational search. While the full results of this change have yet to be seen, it offers small business marketers a chance to reevaluate their content and speak to their audience in a more natural and nuanced way.



Jon Henshaw, Co-Founder of Raven Tools, offers expert advice for crafting content with Hummingbird's algorithm in mind. In his latest article for PR Newswire's Small Business PR Toolkit, Henshaw offers a fresh approach to content creation that works with Hummingbird's search: from tightening the focus of  content for the target audience, to formatting content in a way recognizable to Hummingbird.

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PR Newswire's Small Business PR Toolkit is a comprehensive resource that provides small businesses and entrepreneurs the tools to develop an affordable public relations and marketing plan that helps generate interest from potential customers, engage with key audiences and grow their businesses.   The toolkit features relevant content such as informative white papers, interactive webinars and how-to articles and premium access to educational resources, as well as the opportunity to take advantage of special offers designed specifically for small businesses. To request information on how PR Newswire can help your small business, click here. You can receive updates on new Small Business PR Toolkit content by following @prnsmallbiz on Twitter.

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PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 59 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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