PITTSBURGH, Jan. 15, 2013 /PRNewswire/ -- StarKist's Charlie® the Tuna is kicking off the new year with a familiar friend – best-selling author and TV personality, Hungry Girl Lisa Lillien. For the second consecutive year, StarKist is proud to announce that Charlie will continue to tout the benefits of eating seafood in 2013 with pal Lisa Lillien as his campaign co-star. The go-to-expert for guilt-free convenient meal solutions will combine efforts with America's favorite spokes-tuna to showcase the versatility, convenience and ease of StarKist's Flavor Fresh Pouch® line.
"Here at Hungry Girl, we've been fans of StarKist—and Charlie—long before this partnership began last year. With my hectic schedule I look for convenient and delicious foods that I don't have to feel guilty about eating—which is exactly why I love the StarKist Flavor Fresh Pouches," says Lisa Lillien. "With so many reasons to love StarKist, I'm thrilled to continue this partnership in 2013."
Diving Back Into the Partnership
Hungry Girl will appear alongside Charlie in online banner ads on Hungry-Girl.com as well as joining him in Facebook media, throughout the year. Additionally, partnership elements will be integrated across platforms such as StarKist social media, StarKist.com, e-newsletters, and public relations efforts.
According to Frank Pogue, Vice President, Marketing and Innovation, StarKist Co., the continued partnership with Hungry Girl brings to life the two brands' unified mission to present consumers with healthy and convenient eating options that can fit within their lifestyle. "Hungry Girl's guilt-free and delicious eating mission aligns with StarKist's core messages of health, convenience and superior taste," said Pogue. "We have had great success in our partnership with Hungry Girl, and are very excited about the collaboration for 2013."
Hungry Girl 'Hearts' Pouch
Since launching Hungry Girl in 2004, Lillien has truly become a media phenomenon—the free daily e-mail newsletter has a subscriber base of over 1 million, and she is a best-selling author of seven books. Most recently, HUNGRY GIRL TO THE MAX! debuted at #1 on The New York Times Best Sellers list and it has remained on the list for 11 weeks and counting.
Before saying goodbye to 2012, Hungry Girl revealed a "TOP ATE" list of the best new products discovered over the past 365 days, including the recently released single serve StarKist Tuna Creations® line as one. "StarKist hands-down offers the best-tasting and most creatively packaged tuna on supermarket shelves," adds Lillien. "With the new single serve Creations line, it's easy to simply tear and pour a perfectly portioned pouch of seasoned tuna right onto a salad for a quick meal."
The single serve StarKist Tuna Creations line offers a healthy grab-and-go solution for your busy lifestyle. The new 2.6oz single-serve pouches now have less than 110 calories, while offering the same burst of flavor customers have come to know and love. The single serve StarKist Tuna Creations lightly marinated premium chunk light tuna pouches lock in the flavor so there is no draining or mixing required.
Eat More Fish!
Eating fish is good for you…and the U.S. Department of Agriculture and leading nutrition researchers agree. With the release of the 2010 Dietary Guidelines for Americans (DGA) in January, 2011, seafood takes center stage with a strong recommendation for all Americans to double the amount of seafood they eat. Incorporating more seafood in your diet is an easy way to eat right and following are some benefits:
- Calorie Control: Seafood is a lean protein and it's lower in calories than most other protein choices. In addition, seafood is low in saturated fat, cholesterol and trans fat.
- Nutrient rich: Along with fruits and vegetables, seafood is a naturally, nutrient-rich food and it is an excellent source of B vitamins, Vitamin D, and Selenium.
- Good for Your Heart: According to The American Heart Association, research has shown that people who eat at least 2 servings of seafood a week have lower rates of heart disease than people who eat less.
- Source of Omega-3 Fatty Acids: Seafood provides an important source of Omega-3 fatty acids, especially DHA and EPA which are linked to improved brain and eye development in infants. The recommendations reaffirm that women who are pregnant or hoping to become pregnant can safely eat 8 to 12 oz of most types of cooked seafood a week.
StarKist Co. is a leading producer, distributor and marketer of shelf-stable seafood products in the United States. A category leader in innovation, StarKist was the first brand to introduce the StarKist Flavor Fresh Pouch®; StarKist Tuna Creations®, a line of lightly marinated tuna; and, a dolphin-safe policy. As America's favorite tuna, StarKist represents a 65-year tradition of quality, innovation and consumer trust and is well known for its charismatic brand icon, Charlie® the Tuna, who swam into the hearts of tuna fans in 1961 and is still a fan favorite today. StarKist Co. is a subsidiary of the Dongwon Group.
SOURCE StarKist Co.