PEARL RIVER, N.Y., March 27, 2013 /PRNewswire/ -- Quality, familiarity and purchase consideration. These are the key factors that go into ranking companies on consumer brand equity in the Harris Poll EquiTrend® study. Not surprisingly, Hunter Douglas was named 2013 Harris Poll EquiTrend Window Covering Brand of the Year in the highly regarded study. Hunter Douglas scored exceptionally well in the Quality ratings among other measurements.
To provide an understanding of a brand's overall strength, the EquiTrend study surveyed 38,814 U.S. consumers who assessed the brands in over 155 categories. Conducted by Harris Interactive, one of the world's top market research firms, the EquiTrend model was recognized as a proven predictor of stock performance during the 2008 financial downturn, and thus has been validated as a new tool to evaluate a company's performance.
"We're honored that Harris Poll EquiTrend study affirmed Hunter Douglas' position as the top window covering brand and one of the most admired and respected of all brands among American consumers," said President and CEO Marv Hopkins. "We work hard every day to earn our market leadership position by providing our customers with innovative window treatments of superb quality and design, supported by the very best service. I want to thank my colleagues at Hunter Douglas as well as our dedicated fabricators and our many dealer and designer friends for our continuing success."
Hunter Douglas brand products are designed, developed and custom-assembled in the United States. Underscoring the excellence of American design and craftsmanship, an exclusive Hunter Douglas Lifetime Guarantee instills confidence and trust that all the company's products are of the highest quality and workmanship.
Hunter Douglas also exports its industry-leading window covering products from its U.S. manufacturing and fabrication operations to consumer markets in 38 countries on six continents, with demand rapidly growing and expanding. These innovations include Duette® and Duette® Architella® honeycomb shades, Silhouette® window shadings, Vignette® Modern Roman Shades, Luminette® Privacy Sheers and Pirouette® window shadings.
For more information on the study, visit: http://www.harrisinteractive.com/Insights/EquiTrendRankings.aspx.
Hunter Douglas Inc., headquartered in Pearl River, N.Y., is the leading manufacturer and marketer of custom window coverings in North America and a national sponsor of Habitat for Humanity, covering windows in every Habitat home built in the U.S. and Canada. The company's products include Duette® Architella® and Duette® honeycomb shades, Silhouette® window shadings, Pirouette® window shadings, Vignette® Modern Roman Shades, Luminette® Privacy Sheers and Modern Draperies, The Alustra® Collection, Design Studio™ Roman Shades, Heritance® hardwood shutters, NewStyle® hybrid shutters, Palm Beach™ polysatin shutters, Skyline® Gliding Window Panels, Country Woods® wood blinds, Provenance® woven wood shades and Designer Screen Shades.
For more information, call 1-800-274-2985 or visit: www.hunterdouglas.com.
SOURCE Hunter Douglas