Hurricane Katrina Anniversary Sparks Social Media Conversations Attensity Finds Negative Online Sentiment Centers on End of Government Funding for Rebuilding Damaged Homes
PALO ALTO, Calif., Aug. 24 /PRNewswire/ -- Attensity™, the leader in Customer Experience Management software applications that generate value from unstructured text, has reviewed public reaction across social media to the upcoming fifth anniversary of Hurricane Katrina (http://blog.attensity.com/2010/08/23/hurricane-katrina-five-years-later/). Attensity used its social media measurement and analysis tool, Attensity360, to reveal the burning topics and sentiment around Katrina and its associated impacts, as registered in blogs, online news, discussion forums, micro-blogs, and video over the past three months.
Across social media, conversations related to Hurricane Katrina started to grow in mid-June. Conversations specific to the anniversary have remained low relative to other Katrina-related topics. Negative sentiment has centered on issues such as the end of government funding to rebuild damaged homes, as well as additional damage to the Gulf tourism industry in the wake of the BP oil spill. Positive sentiment has focused on the announcement of President Obama's pending visit to New Orleans, and CNN's series of television specials.
Attensity found that the topics of rebuilding and cleanup were mostly fodder for online news sites and did not spur as much user-generated content, while anniversary events were covered in blogs more than any other medium.
Read the full analysis with charts on the Attensity blog: http://blog.attensity.com/
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