2014

Hurricane Katrina Anniversary Sparks Social Media Conversations Attensity Finds Negative Online Sentiment Centers on End of Government Funding for Rebuilding Damaged Homes

PALO ALTO, Calif., Aug. 24 /PRNewswire/ -- Attensity™, the leader in Customer Experience Management software applications that generate value from unstructured text, has reviewed public reaction across social media to the upcoming fifth anniversary of Hurricane Katrina (http://blog.attensity.com/2010/08/23/hurricane-katrina-five-years-later/). Attensity used its social media measurement and analysis tool, Attensity360, to reveal the burning topics and sentiment around Katrina and its associated impacts, as registered in blogs, online news, discussion forums, micro-blogs, and video over the past three months.

(Photo:  http://photos.prnewswire.com/prnh/20100824/SF54143)

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100824/SF54143)

Across social media, conversations related to Hurricane Katrina started to grow in mid-June. Conversations specific to the anniversary have remained low relative to other Katrina-related topics. Negative sentiment has centered on issues such as the end of government funding to rebuild damaged homes, as well as additional damage to the Gulf tourism industry in the wake of the BP oil spill. Positive sentiment has focused on the announcement of President Obama's pending visit to New Orleans, and CNN's series of television specials.

Attensity found that the topics of rebuilding and cleanup were mostly fodder for online news sites and did not spur as much user-generated content, while anniversary events were covered in blogs more than any other medium.

Read the full analysis with charts on the Attensity blog: http://blog.attensity.com/

Attensity Engage Conference

On November 9-10, Attensity will host its third annual global user conference, Attensity Engage, at the Computer History Museum in Mountain View, California. It will explore how organizations can encourage better, more effective customer interaction and leverage the collective intelligence of their broader customer community by increasing the intimacy between their companies and their prospects and customers. Details are at http://www.regonline.com/attensity.

About Attensity

Attensity delivers an integrated suite of Customer Experience Management software applications to meet the demands of a new breed of empowered consumers. Attensity's solutions are powered by semantic technologies that allow organizations to Listen, Analyze, Relate and Act (LARA) on information trapped in the unstructured text of multi-channel customer conversations. The comprehensive suite of applications addresses collective intelligence in social media and forums; the voice of the customer in surveys, e-mails and other customer contact points; web and call center customer response management; and web self-service. Thanks to Attensity, customers experience relevant, effective, fast and positive one-on-one interactions with companies, resulting in increased loyalty and satisfaction. With more than 500 installations worldwide, Attensity's award-winning software supports 10,000-plus users in large government agencies and such innovative enterprises as Airbus, Charles Schwab, Bosch, JetBlue, Royal Bank of Canada, Siemens, Travelocity and Whirlpool. More information is at http://blog.attensity.com/, http://twitter.com/attensity and http://www.facebook.com/attensity.

©2010 Attensity Group. Attensity is a trademark of Attensity Group in the United States and/or other countries. Information is subject to change without notice. All rights reserved.

Michelle de Haaff

Lisa Hawes

Attensity

Sterling Communications

(650) 433-1700

(408) 884-5155

mdehaaff@attensitygroup.com

attensity@sterlingpr.com



SOURCE Attensity Group



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