H+W CONSULT Chooses Magic's Technology to Integrate Cloud and On-premise Solutions Magic xpi Integration Platform Increases Efficiency and Improves Business Processes by Integrating Salesforce.com with Business Management, ERP, and Accounting Systems

OR YEHUDA, Israel, July 3, 2012 /PRNewswire/ --

Magic Software Enterprises Ltd. (NASDAQ: MGIC), a global provider of software platforms for enterprise mobility, cloud applications, and business integration, announced today that its German business partner, H+W CONSULT, has been chosen to implement Magic-based integration projects for PETER CREMER in Germany and Y-Soft in the Czech Republic.

PETER CREMER, a Hamburg-based leading producer and distributor of raw materials for the oleochemical industry, has chosen to use Magic xpi Integration Platform to integrate its on-demand Salesforce.com CRM with Navision and Microsoft SharePoint. The solution developed by H+W CONSULT leverages Magic xpi's code-free simplicity and built-in certified connectors to optimize CREMER's worldwide forecasting and sales processes.

Y-Soft, an international provider of print management systems, based in the Czech city of Brno, has chosen to replace its current integration tool with Magic xpi Integration Platform to connect its cloud-based Salesforce.com CRM with Computer Associates, Helios ERP, and local accounting systems in 17 countries worldwide. Magic's advanced technology and fresh approach to enterprise integration enables Y-Soft to standardize its worldwide sales processes and fully integrate its support and sales activities. In addition, it provides Y-Soft with the tools to maintain a 360° view of its customers and perform reliable real-time forecasting. Magic xpi's easy-to-use, ready-made certified connectors for a wide range of enterprise systems enable Y-Soft to develop a comprehensive solution that is not only much faster to implement, but is also easier to maintain.

Commenting on these projects, Stephan Romeder, General Manager of Magic Germany, said: "We are very pleased to see the success of Magic xpi in responding to the needs of our customers for fast, efficient, and reliable business integration. These projects, implemented by our business partner, H+W CONSULT, demonstrate the proven benefits of Magic xpi Integration Platform both in delivering business efficiency and streamlined functionality."

About Magic Software Enterprises

Magic Software Enterprises (NASDAQ: MGIC) empowers customers and partners around the globe with smarter technology that provides a multichannel user experience of enterprise logic and data.

For more information, visit http://www.magicsoftware.com.

About H+W Consult

Since 2001, H+W CONSULT is a leading certified Salesforce.com Platinum partner, and has many years of experience in the implementation and optimization of CRM and business processes. As a global solution integrator specializing in salesforce.com services, H+W CONSULT has successfully supported over 300 Salesforce.com projects worldwide.

For more information, visit http://www.hundw.de.

About CREMER

CREMER has been active in the production and distribution of basic oleochemical commodities since the late 1970s. A global presence in more than 30 countries together with long-term experience in the needs-oriented procurement of raw materials and worldwide logistics makes CREMER today a reliable and powerful partner for the industry on all continents.

For more information, visit http://www.cremer.de.

About Y-Soft

Y-Soft is a globally operating company providing scalable print system management solutions (software and hardware) that enable companies and organizations to control costs, reduce waste, increase comfort for users and positively affect the environment.

For more information, visit http://www.ysoft.com.

Except for any historical information contained herein, matters discussed in this press release might include forward-looking statements that involve a number of risks and uncertainties. Regarding any financial statements, actual results might vary significantly based upon a number of factors including, but not limited to, risks in product and technology development, market acceptance of new products and continuing product conditions, both locally and abroad, release and sales of new products by strategic resellers and customers, and other risk factors detailed in Magic's most recent annual report and other filings with the Securities and Exchange Commission.

Magic has made every effort to ensure that the information contained in this press release is accurate; however, there are no representations or warranties regarding this information, including warranties of merchantability or fitness for a particular purpose. Magic assumes no responsibility for errors or omissions that may occur in this press release.

Magic is a registered trademark of Magic Software Enterprises Ltd. All other product and company names mentioned herein are for identification purposes only and are the property of, and might be trademarks of, their respective owners.

Press Contact:
Tania Amar | VP Global Marketing
Magic Software Enterprises
tania@magicsoftware.com

SOURCE Magic Software Enterprises Ltd




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