HY Connect Named Media Planning and Buying Agency for Kohler Global Power Group
MILWAUKEE, Dec. 9, 2013 /PRNewswire/ -- Kohler Global Power Group selected HY Connect, an independent marketing and communications firm, as its media buying and planning agency. HY Connect has managed the first national television campaign launch for the premier brand as well as Kohler's radio, print and digital presence in both the consumer and trade arenas.
"We spend a lot of time understanding consumer and trade audiences and how our client's core message and competitive advantage applies," said HY Connect Vice President and Group Media Director Emily Dold. "This helped us customize Kohler's media with relevant positioning and, in result, amplify their message and deliver leads."
HY Connect's agreement with Kohler Co. includes home generators, marine generators, industrial power systems and engines.
HY Connect (pronounced H.Y. Connect) is one of the leading independent marketing and communications agencies in the country. The agency has full service offices in Chicago and Milwaukee, offering advertising, digital strategy and development, earned and social media, media planning and buying and more. HY Connect's metrics driven approach has contributed to significant agency growth. With $155 million in annualized billings and more than 150 employees, the agency has doubled in the past four years.
About Kohler Power Systems
Kohler Power Systems is a division of Kohler Co. and provides complete power systems, including generators (residential, industrial, and marine), automatic transfer switches, switchgear, monitoring controls, and accessories for emergency, prime power and energy-management applications. Kohler Power Systems has delivered energy solutions for markets worldwide since 1920.
For more information, visit www.kohlerpower.com.
SOURCE HY Connect