Hyatt Regency New Orleans Chooses Blue Clover to Brand Hotel
SAN ANTONIO, Nov. 8, 2010 /PRNewswire/ -- The Hyatt Regency New Orleans is partnering with San Antonio-based On and Off-Line Branding™ firm Blue Clover to develop comprehensive "core brand assets" for the property.
The Hyatt Regency New Orleans — located on Loyola Avenue in the business district of New Orleans — was hit hard by Katrina, but stayed open to house hundreds during the disaster. Armed with comprehensive market research, Hyatt has chosen to reposition the hotel to be ideal for self-contained meetings, as well as the business and leisure traveler.
Aiming for a reopening in Fall 2011, the Hyatt knew the branding of this transformation deserved a company with branded storytelling experience, and Blue Clover was selected for the project.
Charged with the task of creating and developing "core brand assets" for the hotel, Blue Clover has already developed a naming system that will resonate throughout the hotel, and create an intriguing and educational approach to telling the stories of the city's vast culture, heritage and history.
Led by Blue Clover Executive Creative Director and Founding Partner Juan Barrera, Blue Clover conducted several proprietary surveys with online tools and social media, and an additional 70+ hours of research on the history and culture of New Orleans by its creative team. Blue Clover presented the second round of names to the hotel's leadership, and they were ecstatic with what this advanced methodology has produced.
By the end of November 2010, the entire hotel will be branded with names — and the stories behind them — to bring new life to the Hyatt Regency New Orleans. For the New Orleans native or neophyte visitor, the hotel will be a vibrant course of history, culture and fun that only the Big Easy can provide.
BLUE CLOVER: Blue Clover was established in 2003 by marketing experts and partners Jose B. Sena, Barrera, and Chris Gilbert. The company now includes partner Tim Hayden and 18 creative and technology professionals.
The growing staff now includes 18 full-time creative, technology and management professionals to serve brands around the world with marketing strategy, tools and media that move at the speed of change in today's conversation-driven marketplace. Within the past two years, the firm has opened offices in Mississippi as well as Austin, TX.
SOURCE Blue Clover
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