PARSIPPANY, N.J., March 15, 2016 /PRNewswire/ -- The global professional nail care market, driven by two key areas of innovation—the products themselves and their removal techniques—posts healthy growth of almost 6% in 2015. Long-wear nail polish (also called hybrid), which combines the benefits of gel and regular nail polish, has been the biggest innovation since the introduction of gel-polish. The hybrid category posts a triple-digit increase in 2015, finds Kline's just-published report Professional Nail Care: Global Market Brief.
"While this innovation is the key market driver, it is also leading to cannibalization of sales between product types, which causes several brands to suffer declines in sales for their nail polish product lines as loyal consumers shift to the use long-wear nail polishes," comments Agnieszka Saintemarie, the report's project manager. "These products particularly target nail polish users, while gel users only use it for a shorter period of time, wanting to take a break from gels."
Removal methods are becoming increasingly important due to growing concerns from consumers over the use of acetone or filing, which can damage one's nails. In response, brands extend their services by creating unique removal techniques, offering a wide variety of options from peel-off base coats to steamers, resulting in the removals experience witnessing most innovation in 2015.
Steamers that warm up acetone-based removal solutions to create steam, which helps remove gels and acrylics, have been one area of innovation. Some of the products available in the market include Steam Off from The Painted Nail and Gel II's Steam Gel-Polish Removal System. Alessandro International creates its own nail clip. CND creates the Xpress5 Top Coat, which enables CND Shellac to come off in five minutes. A variety of the brands, such as Akzentz, Nubar, and Cuccio, have started offering foil wraps for the easy removal of soak-off gels and gel polishes.
While booming in Western markets, hybrid nail polish and novel removal techniques are still in the early stages in the Asia-Pacific region, which is currently driven by nail art. For instance, in South Korea, filing continues to be the main removal method, and Bandi is the only local brand offering long-wear nail polishes.
As at-home lamp and polish kit options become more widely available, the professional market begins to offer acrylic nails instead of gels, since this system is one that a consumer cannot easily replicate at home, which is also the reason behind the slowdown in comparison to previous years. However, new product launches with various levels of innovation, as well as competition between professional nail care marketers, will continue to affect the professional nail care market's growth in the coming years.
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Professional Nail Care: Global Market Brief provides an analysis of industry trends and developments, market size and growth, regional and category overviews, brand profiles, and competitive forces within the global professional nail care market.
Kline is a worldwide consulting and research firm dedicated to providing the kind of insight and knowledge that helps companies find a clear path to success. The firm has served the management consulting and market research needs of organizations in the agrochemicals, chemicals, materials, energy, life sciences, and consumer products industries for over 50 years. For more information, visit www.KlineGroup.com.
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