ISSAQUAH, Wash., May 2, 2016 /PRNewswire/ -- Diseases from unsafe water and lack of basic sanitation kill more people every year than all forms of violence, including war. To help the 663 million people around the world without access to this basic human necessity, HydroPeptide, the leader in luxury peptide-based skin care, is launching a collaboration with charity: water, a nonprofit organization delivering clean, safe drinking water to people in developing countries. By donating 3$ from the sale of each Eye Authority, the brand's award-winning eye cream, HydroPeptide will support the funding of water projects worldwide.
"We know the important role 'clean' plays in beauty, and to broaden our efforts in making the world both more clean and beautiful, partnering with charity: water was a clear philanthropic choice," said Annette Rubin, CEO of HydroPeptide. "Their mission aligns with all we stand for at HydroPeptide, and we're proud to collaborate with such an inspiring organization, which will have visible and impactful results worldwide."
In addition to providing valuable aid, HydroPeptide hopes the campaign will inspire and unite its customer base by allowing individuals to impact global change with minimal effort. Consumer dollars will go directly toward supporting charity: water's ongoing work, and progress can be directly tracked at HydroPeptide.com.
The campaign partnership, "See the Difference with Your Own Eyes," speaks to both brands' commitment to transparency and real results. charity: water believes in true accountability and showing people where their money goes by posting exact GPS coordinates, photos, and a brief description every time a water project is completed. HydroPeptide relentlessly analyzes the safest, most effective anti-aging ingredients to use in their skincare formulations while also ensuring test results and clinical trials of product efficacy are readily available for consumers to view on the brand website.
To execute their mission of bringing clean, safe drinking water to every single person on the planet, charity: water uses a variety of methods—from building wells and harvesting rainwater to creating piped water systems and using BioSand Filters. From there, they work with local partners to make the aforementioned water projects sustainable, all of which is funded via public donations and partners such as HydroPeptide.
Join both HydroPeptide and charity: water as they seek to provide the 663 million people on the planet with access to life's most basic need.
To speak with a HydroPeptide representative, request product samples and images of Eye Authority or obtain more information about the HydroPeptide and charity: water partnership, please contact Brittanae Casper at HydroPeptide@5wpr.com.
Since 2004, HydroPeptide has revolutionized skin care through the power of peptides as messenger molecules that work on a cellular level to increase hydration, visibly reduce lines and wrinkles, and enhance skin's natural luminosity. With more than 60 peptides, antioxidant rich botanical stem cells, growth factors and hyaluronic acid, our award-winning daily care and professional collections offer targeted customizable results-driven regimens for all skin types. Our anti-aging products, facials and body treatments are currently found in the most prestigious spas, medical spas and physician's offices in 24 countries. Our unique vision of skin care appeals to the most discerning clients and retailers with an upscale experience and flawless results. For more information, please visit www.hydropeptide.com.
About charity: water:
charity: water is a non-profit organization bringing clean and safe drinking water to people in developing countries. Since 2006, charity: water has funded 19,819 water projects that will bring clean, safe drinking water to 6.1 million people in 24 countries. 100% of all public donations go directly to the field, and they prove every project with GPS coordinates on Google Maps. For more information, please visit www.charitywater.org.
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