NEWPORT BEACH, Calif., April 4, 2016 /PRNewswire/ -- Leaf Brands® today announced the increased national distribution of its Hydrox® cookies as Kroger supermarkets begin carrying them nationwide. Kroger is another great partner supporting the rebirth of 'America's first sandwich cookie'; as more stores continue to re-stock them in 2016.
The Kroger Co., one of the world's largest food retailers, headquartered in Cincinnati, OH, has begun stocking Hydrox® Cookies in all its stores nationwide including: Scott's, City Market, Dillon's, Fred Meyer, Fry's, King Soopers, QFC, Ralphs and Smith's among others. In addition to Kroger, other chains carrying Hydrox® include; Wegman's (Northeast), Dierberg's (St. Louis), Schnuck's (St. Louis), Gelson's (California) and Tops Market to name just a few. "The demand for Hydrox® has been so incredible, we spend most of our time making sure regions are covered. With Kroger's 2,600+ stores across the country, we're really excited to partner with them and get the cookies to the people," says Ellia Kassoff, Leaf Brands CEO.
For the last 100 years, Hydrox® cookies had always remained second in its sandwich cookie category as Oreo® kept its dominant seat. Families were divided and lines were drawn as the cookie wars heated up between Oreo® and Hydrox®. When Hydrox exited the market in the early 2000's, it created a void on supermarket shelves throughout the US leaving both stores and consumers fewer choices. "As we ramped-up production for Hydrox last year, the calls from both consumers and store buyers hit the roof as they all wanted their favorite cookie back on shelves," commented Cody Sheean, Director of Marketing for Leaf Brands. It's a phenomenal problem many companies would be eager to face as Leaf® Brands finds itself increasingly fielding requests for Hydrox Cookies throughout the US and Canada, with consumers finding it hard to locate the popular item in their favorite market. The company receives daily inquiries from consumers all over the world. "When Hydrox® left the market I stopped eating cookies. This is incredible news! Where can I find them in Jacksonville, FL?" an excited Fan posted on the Hydrox Facebook fan page. "Our goal is to make Hydrox® and all of our brands much easier to find for customers," Sheean continued. "We have plans to be in every major market by the end of 2016 with Amazon helping us sell to markets not yet covered by stores."
In addition to the core group of Hydrox fans, Leaf noticed new groups of consumers clamoring for Hydrox®: younger adults who viewed the popular cookie on the Late Show with Stephen Colbert, Modern Family and Better Call Saul. In addition, Reddit posts hit an all-time high as consumers become more aware of Hydrox®. "Millennials look for original products and we fit that profile well," says Kassoff. "These are new groups of customers we're really excited about and we see a tremendous growth potential. We use the highest quality ingredients possible (like real sugar) and make them in the US. This extends the brand to younger generations and gives consumers the "experiences" they remember, while creating new ones with younger generations," Kassoff concludes.
About Leaf Brands®, LLC: The original LEAF Brands® were started in the 1920's. LEAF Brands, once the fourth largest candy producer in North America, produced candy classics such as Whoppers®, Jolly Rancher® and Rain Blo® Bubblegum, which were later sold to Hershey® Chocolate & Confectionary Corporation in the late 1990's. Leaf Brands® LLC, is a privately owned company which focuses on bringing back nostalgic brands to consumers. Along with Hydrox®, Leaf Brands® brought back other iconic marks like; Astro Pop® and tart n' tinys®.
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SOURCE Leaf Brands, LLC