LOS ANGELES, March 7, 2017 /PRNewswire/ -- *Hyland's Leg Cramps, the Official Cramp Relief Sponsor of the Boston Marathon, recently launched a campaign to celebrate more than 50 years of women in the race. The Find Yourself, Find the Finish Line campaign follows 14 incredible female athletes as they train for the world's most iconic road race.
"We owe so much to the women who came before us in sports and made possible the achievements we now witness from female athletes every day," says Lisa Shapiro, Hyland's Senior Brand Manager. "So we are celebrating this historic anniversary with a team that continues to push the envelope and inspire new generations."
The Hyland's team includes women like Rahaf Khatib, the first Muslim Hijabi runner to ever appear on the cover of a major fitness magazine; Model and Founder of Project Start Candice Huffine, whose work is motivating would-be runners at any level of ability to dive into the sport for the first time; Nancy Heydinger, Executive Director of the Girls on The Run Vermont Council who comes to Boston after surviving brain cancer; Alison Desir, who recently ran from Harlem to Washington D.C. for Women's rights; and Courtney Thompson, two-time Olympic medalist in women's volleyball.
The Find Yourself, Find the Finish Line campaign focuses on themes of motivation, adversity and preparation – three elements common to every athlete's journey. To learn more about how the team runs to inspire others, check out this short video https://youtu.be/f7-Xhlaw45E and follow @hylandspowered.
Hyland's, Inc., a division of Standard Homeopathic Co., develops homeopathic medicines with the highest‐ quality natural ingredients, following the strictest standards of preparation. With its commitment to excellence for over a century, Hyland's consistently provides quality and integrity in every product. visit www.hylands.com
ABOUT THE BOSTON ATHLETIC ASSOCIATION (B.A.A.)
Established in 1887, the Boston Athletic Association is a non-profit organization with a mission of promoting a healthy lifestyle through sports, especially running. The B.A.A.'s Boston Marathon is the world's oldest annual marathon, and the organization manages other local events and supports comprehensive charity, youth, and year-round running programs, including high performance athletes and running club. visit www.baa.org.
*The uses for our products are based on traditional homeopathic practice. They have not been reviewed by the Food and Drug Administration.
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SOURCE Hyland's, Inc.