LOS ANGELES, May 1, 2017 /PRNewswire/ -- In support of Hyundai Motor America's brand philosophy of "Better Drives Us," mitú, the leader in creating mainstream entertainment from an authentic Latino perspective, partnered with Hyundai Motor America and its agency partner INNOCEAN Worldwide to launch its digital series "What's Good in your Hood."
"Collaborating with mitú allows us to create authentic, relevant content that connects with their Latino audience," said Dean Evans, CMO, Hyundai Motor America. "This gives us a platform to help tell these inspiring stories of people who are driven by better."
The series gathers local foodie knowledge from cities across the country to highlight the best restaurants, diners and food carts. The goal is to highlight how these local entrepreneurs are positively influencing the thriving neighborhoods they serve. As viewers watch the creation of authentic, innovative and artful cuisine, they learn about the people that enabled these amazing Latinos to pursue their dreams to make their lives and communities better.
"Hyundai Motor America is a globally-renown auto brand and mitú is the voice of Latino youth. Our partnership enables us to connect Hyundai Motor America to our audience through authentic content that truly embodies diverse cultural experiences while reinforcing Hyundai's 'Better Drives Us' brand promise," said Charlie Echeverry, mitú's Chief Revenue Officer.
"The 'What's Good in Your Hood' series uses food as a way to explore unique neighborhoods and uncover the stories of ordinary people who bring deep texture and richness to their communities every day," added Echeverry.
Our audience is the 200% - youth who are 100% American and 100% Latino - they inspire us to create authentic, culturally relevant stories. We reach a massive, cross-cultural audience who will soon be the majority of youth in the U.S. We drive over 750M content views including over 140M video views a month.
mitú is the leader in connecting brands, content buyers, and creators to Latino youth in America. Our investors include Upfront Ventures, WPP, AwesomenessTV, and Verizon Ventures. mitú is headquartered in Santa Monica, CA and has operations in Miami, New York, Chicago, and Bogotá, Colombia. For more information, visit www.wearemitu.com.
HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through 835 dealerships nationwide. All new Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes a 5-year/60,000-mile fully-transferable new vehicle limited warranty, Hyundai's 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance.
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