WASHINGTON, Sept. 12, 2016 /PRNewswire/ -- The Smithsonian's National Museum of African American History and Culture (NMAAHC) in Washington, D.C., will welcome its first visitor on September 24. In anticipation, the Museum will launch a one-day giving campaign on Tuesday, September 13. The NMAAHC Giving Day is a 24-hour online, social media-driven effort that will encourage donations from $10 to $25,000.
The Museum's mission is to use African American history and culture as a lens into what it means to be an American. It is the only national museum exclusively devoted to the documentation of African American life, history and culture. Giving Day provides a way to increase awareness about the newest Smithsonian institution, as well as raise critical funds for its ongoing programs and operations. "The National Day of Giving provides everyone an opportunity to stand with us and be a part of history," said Adrienne Brooks, Associate Director of Development, who headed up the national building fundraising effort.
Celebrities including Shonda Rhimes and Kerry Washington have signed on to be Giving Day Champions. Founding Donor Hyundai Motor America is the primary Giving Day sponsor. Hyundai will generously provide up to $500,000 for matching gifts made online.
"Hyundai is honored to support the National Museum of African American History and Culture as a Founding Donor," said Dave Zuchowski, President and CEO, Hyundai Motor America. "The Smithsonian Institution is a preeminent organization in the world, which promotes better understanding and education of history and culture. The NMAAHC, the newest Smithsonian Museum, chronicles African American history and contributions to society for millions of visitors to see. A core value at Hyundai is a commitment to diversity and inclusion. We celebrate the rich tapestry of diversity, which we believe makes our society better. The NMAAHC's mission and focus on African American history and culture will stand for many generations to come, to share the important American story that is profoundly shaped by the contributions of African Americans."
Hyundai and the National Museum of African American History and Culture welcomes your support on September 13, 2016. Sign up and spread the word about #GiveNMAAHC by visiting GIVENMAAHC.org so that your friends, family and co-workers can make history with the opening of the first National Museum of African American History.
About Hyundai Motor America
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 830 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai's 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance. Hyundai Blue Link Connected Care provides owners of Hyundai models equipped with the Blue Link telematics system with proactive safety and car care services complimentary for one year with enrollment. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and In-Vehicle Service Scheduling.
About the Museum
The National Museum of African American History and Culture was established as the 19th Smithsonian museum by an Act of Congress through legislation signed into law by President George W. Bush in 2003. Groundbreaking occurred in 2012. President Barack Obama will participate in the museum's Sept. 24 dedication ceremony.
The nearly 400,000-square-foot museum will be the nation's largest and most comprehensive cultural destination devoted exclusively to exploring, documenting and showcasing the African American story and its impact on American and world history.
For more information about the museum and its opening celebrations, visit the museum's website.
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SOURCE Hyundai Motor America