IABC to Host 'Environmentally Speaking' Breakfast to Inform Communicators About New FTC Green Guidelines

Barbara Brown of BrownFlynn to Provide In Depth Look at Proper Use of Environmental Marketing Claims

Dec 22, 2010, 15:16 ET from IABC Cleveland

CLEVELAND, Dec. 22, 2010 /PRNewswire/ -- Are you sure your environmental claims won't spell trouble for your company?  The Cleveland Chapter of the International Association of Business Communicators (IABC) and Barbara Brown, principal and co-owner of BrownFlynn, will provide an in-depth look at what communications professionals should know about environmental marketing and the new Federal Trade Commission Green Guidelines during the association's January breakfast event.

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Brown will inform attendees about changes to the FTC's green guidelines, which establish general principles that apply to all sales and promotional activities and provide direction on particular environmental marketing claims. The revised guidelines are important to marketing and communications professionals as they advise them about the pitfalls of using terms such as "environmentally friendly" or "eco-friendly."

The program, titled, "Environmentally Speaking," is open to both members and non-members. The event is scheduled for Tuesday, January 11 at Trinity Commons from 8 – 9:30 am.

BrownFlynn is a corporate responsibility and sustainability consulting firm. BrownFlynn will give a one hour free sustainability and corporate responsibility consultation to a selected member in attendance at the January event.

Separate costs are available for members, non-members, students and IABC members who are currently in transition between professional employment opportunities.

$15 Member

$30 Nonmember

$8 Member-in-Transition

The Trinity Commons parking lot entrance is on Prospect Avenue at East 22nd Street.  Parking is free.  

Register for this event online at www.iabccleveland.com or by calling 216.226.7013.

More Information About BrownFlynn's Green Expertise

BrownFlynn integrates environmentally and socially responsible practices into companies business strategies and helps them communicate those messages internally and externally. In 2008, BrownFlynn was named the first U.S. certified trainer for GRI, the international "gold standard" for sustainability management and reporting. BrownFlynn Learning is the firm's corporate sustainability education and training division which is hosting an open enrollment GRI certified course January 26 —27, 2011.

Visit www.brownflynn.com or www.brownflynnlearning.com for service offerings, case studies, our sustainability resource center and training registration.

Founded in 1970, the International Association of Business Communicators provides a professional network of more than 15,200 business communication professionals in more than 80 countries. The local Cleveland chapter includes nearly 130 members who support the highest professional standards of communication and drive innovation in the communication field. Visit www.iabccleveland.com.

SOURCE IABC Cleveland



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