Seasoned Marketing Strategist to Develop Key Partnerships and Leverage Emerging Platforms in New Cross-Discipline Role
CHICAGO, Sept. 17, 2012 /PRNewswire-USNewswire/ -- Ogilvy & Mather Chicago today announced Ian Sohn will return to the firm as Executive Vice President, Director of Emerging Platforms & Partnerships. A new cross-discipline role for the agency, Sohn will direct and lead the discovery and development of partnerships in the digital/mobile/social space and lead the agency's practical application of new digital platforms.
Reporting to Nathan Friedman, Managing Director, Ogilvy PR/Chicago, Sohn will work across all Ogilvy disciplines and business units to identify and develop key digital/mobile/social partnerships and emerging platforms. Additionally, he will implement digital training programs for all employees on emerging trends and best practices, mentor junior staff and lead thought-leadership and visibility efforts for the firm both internally and externally.
"Ian is a digital leader and innovator, with the skills and knowledge to position Ogilvy ahead of the game thanks to his deep understanding of how brands can utilize emerging digital tools to elevate their presence among target audiences," said Friedman. "We're excited to have Ian back in a broader role where he can grow our business with key partners and engage across all Ogilvy disciplines to deliver integrated client solutions."
A brand strategist with proven expertise in digital influence, gaming, mobile, partnerships, marketing and public relations, Sohn has worked across a broad spectrum of firms from boutiques to large agencies and from startups to global corporations, counseling some of the world's most valued brands. Most recently, he led sales and marketing efforts for early-stage mobile advertising startup, Tap.Me, where he developed first-in-kind mobile advertising campaigns for marketers such as P&G and ConAgra. Before entering the startup world, Sohn was Senior Vice President and Group Director of Ogilvy PR's 360 Degree Digital Influence Practice, and then Social@Ogilvy after its launch in 2012.
"I am thrilled to return to the Ogilvy family in this new role that will allow me to leverage the full breadth of my background, including work in social, digital, PR, partnerships and business development. I look forward to working with cutting-edge companies and technologies that solve client challenges while enhancing Ogilvy's talent and culture," said Sohn regarding his appointment.
Prior to originally joining Ogilvy PR in 2007, Sohn led global marketing partnerships for multinational communications and information technology corporation Nokia. In this role, he managed strategy and process for partnerships for Nokia's N series division and oversaw North American marketing efforts for Nokia's Music and Mobile TV interests. Sohn has also held leadership positions at several boutique digital marketing agencies in New York City. He began his career in corporate communications at Sony Music.
Sohn received an MBA from New York University's Stern School of Business and a BA in International Relations from the University of Wisconsin-Madison.
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. In 2012, O&M was named Cannes Lions Network of the Year and Most Effective Agency Network by the Effies Global Effectiveness Index. The company is comprised of industry leading units in all of the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; healthcare communications; direct, digital, promotion and relationship marketing; consulting, research and analytics capabilities; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 450 offices in 120 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com, or follow us on Twitter at @OgilvyWW and on Facebook.com/Ogilvy.
About Ogilvy Public Relations Ogilvy Public Relations (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 80 offices across six continents. In 2011, Ogilvy won more Cannes PR Lions than any other agency worldwide, was named Global Digital/Social Consultancy of the Year by the Holmes Report, won Specialist Agency of the Year in Asia Pacific (Campaign Asia), and won the WPP global, top award (WPPed Cream, Crème de la Crème) for the fourth time in five years. Ogilvy PR integrates deeply with all Ogilvy & Mather disciplines (advertising, direct marketing, activation, promotional, digital and entertainment) through the proprietary Ogilvy Fusion™ approach to delivering comprehensive, business solutions through content creation, community building, and communications with measurable results. Ogilvy PR is a unit of Ogilvy & Mather, a WPP company (NASDAQ: WPPGY), one of the world's largest communications services groups. For more information, visit our Web site at www.ogilvypr.com or follow us on Twitter at @ogilvypr.
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