IBM Named a Leader in IDC MarketScape: Worldwide Enterprise Mobility Consulting 2013 Vendor Analysis New Customer Experience Lab and IBM MobileFirst Initiative Underscore IBM's Leadership in Mobile Market
ARMONK, N.Y., June 7, 2013 /PRNewswire/ -- IBM (NYSE: IBM) announced today that it has been named a leader in the IDC MarketScape Worldwide Enterprise Mobility Consulting 2013 Vendor Analysis report.
The report cites IBM's recently announced Customer Experience Lab and IBM MobileFirst initiative as examples of its Enterprise Mobility Consulting leadership. The IBM Customer Experience Lab provides C-Suite executives with direct access to IBM Research scientists and business consultants dedicated to driving innovative mobile solutions to help transform the way customers experience their firms' products, services and brands. The IBM MobileFirst initiative is a comprehensive mobile portfolio that combines IBM's software and services expertise and includes advisory, interactive and design, development, cloud-based services, integration and lifecycle management services as well as security, analytics and app development software.
The IDC MarketScape report indicates that "clients benefit from IBM's deep range of domain and industry expertise across multiple technology platforms." It also highlights how "IBM delivers its Enterprise Mobile consulting services through a multi-tier delivery model including inbound and onsite strategy and design engagements, high-efficiency and fast development and integration delivery models, and a world-class mobile life-cycle management service."
"This report is a great acknowledgement of the critical role IBM's enterprise mobility consulting plays in helping clients capitalize on the potential of mobile technologies," said Kevin Custis, global leader mobility services, IBM Global Business Services. "Today's digitally empowered individuals -- consumers, employees, investors, citizens, students -- expect instant access to information and a personalized level of engagement. As articulated in this report, IBM is at the forefront helping its clients to transform all these front-office models of engagement using mobile channels."
For more information on the IDC MarketScape: Worldwide Enterprise Mobility Consulting 2013 Vendor Analysis, visit http://www.idc.com/getdoc.jsp?containerId=241030 (IDC subscription required)
IBM's Mobile Enterprise strategy combines Big Data, cloud computing, social business and security with its deep industry knowledge and expertise to help governments and enterprises reinvent their businesses and engage with customers, partners and employees in new ways. With nearly 300 patents around wireless inventions, IBM MobileFirst provides the key elements of an application and data platform with the management, security and analytics capabilities needed for the enterprise. From mobile strategy development and user experience design, to designing, building and managing mobile e applications across device platforms, IBM is simplifying mobile for organizations today to help them turn mobile computing into a profit-generating platform. For more information in IBM's Enterprise Mobility consulting services visit: www.ibm.com/gbs
About IDC MarketScape
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of IT, telecommunications, or industry-specific suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT, telecommunications, or industry-specific vendors can be meaningfully compared. The framework also provides technology buyers with a transparent foundation to allow companies to independently compare the strengths and weaknesses of current and prospective vendors.
Source: IDC Marketscape: Worldwide Enterprise Mobility Consulting 2013 Vendor Analysis, IDC #241030, May 2013.