IBM Names Chief Accessibility Officer Personalization and mobile technologies to re-define accessibility

ARMONK, N.Y., July 21, 2014 /PRNewswire/ -- IBM (NYSE: IBM) today appointed Frances West as the company's first Chief Accessibility Officer.  In this new role, West will guide IBM accessibility policies and practices.  Additionally, she will lead IBM's collaboration with business, government and academia to advance accessibility standards and policy.

"The success of enterprises and institutions, and their impact on the world, will increasingly be determined by how easily they engage with individuals," said Ginni Rometty, IBM Chairman, President and Chief Executive Officer. "We see a great opportunity to design for accessibility fundamentally from the start and to enhance the abilities of individuals through technology – and we intend to lead."

In addition to the more than one billion people with disabilities worldwide, there are aging populations and people with language, learning and literacy challenges. As mobile devices become the primary means of engaging consumers, workers and citizens, they can become a transformational platform to broaden accessibility.

"IBM has long embraced accessibility to create an environment where all individuals can do their job and reach their full potential," said West. "We believe that technology can bridge individual differences, enable a diverse pool of talent in the workplace and improve lives. We are at a crossroads where we can begin to personalize every experience and integrate technology in ways that will be very powerful."

West will work with IBM teams around the world that are spearheading efforts to deliver accessible and assistive technologies to the market. For example:

  • IBM Interactive works with clients to embed technologies like text-to-speech, voice recognition, real-time translation or location-based preferences to create more personalized experiences and to remove both persistent and situational barriers for their customers.
  • IBM's Bluemix cloud platform will provide an ecosystem of accessibility services, from development tools for design and testing to enterprise-wide compliance services.
  • IBM will design for accessibility in the apps and solutions it creates to unlock the potential of enterprise mobility.
  • IBM Watson will extend the abilities of individuals by tapping knowledge from vast stores of data, using natural language in areas as diverse as financial services and personalized medicine.

"Frances is a respected leader and has been instrumental in supporting inclusive technology policies and accessibility standards," Axel Leblois, President and Executive Director of G3ict, the Global Initiative for Inclusive Information and Communication Technologies (a United Nations global initiative). "Removing barriers and giving individuals the ability to design their own experience is the right way to create an inclusive environment."

Frances West joined IBM Research as the leader of the Human Ability & Accessibility Center. She has served on the board of directors of the American Association of People with Disabilities, the Assistive Technology Industry Association and the U.S Business Leadership Network, among others. She currently sits on the board of the World Institute on Disability, is a trustee at the National Braille Press and an advisor to the National Business & Disability Council.

For more than 100 years, IBM has advanced technology access for people of all abilities. Some of its earliest innovations include the first Braille printer, a talking typewriter and the first commercially viable screen reader.

To read more, go to:  http://ibm.co/1nOgSBX

Media Contact:
Steven Tomasco
917-687-4588
stomasc@us.ibm.com

Logo - http://photos.prnewswire.com/prnh/20090416/IBMLOGO
Photo - http://photos.prnewswire.com/prnh/20140721/129130


 

SOURCE IBM Corporation



RELATED LINKS
http://www.ibm.com

More by this Source

Best of Content We Love 2014 


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.