PR Newswire: news distribution, targeting and monitoring

IBM Systems Magazine Launches its First iPad App

Share with Twitter Share with LinkedIn

MINNEAPOLIS, Sept. 5, 2013 /PRNewswire/ -- IBM Systems Magazine has launched its first native iPad app allowing readers of the Power Systems and Mainframe editions experience the magazine in an iPad-optimized app with interactive features.

While IBM Systems Magazine content has been available in print and digital formats, as well as on the magazine's website (, the iPad app provides yet another content format for readers. Publisher Doug Rock explained, "Our objective is to provide readers with a variety of media formats to choose from. The new iPad app is one more option for our readers. Tablet adoption among our readership is increasing, and we've addressed that growing trend with the new magazine iPad app."

The magazine staff has been monitoring the growth of visits to the magazine's website and other digital products. When traffic from iPads reached a tipping point, the decision was made to develop the app. An Android version is expected in 2014 for readers who want to consume the magazine's content on an Android tablet.

With each issue, the iPad app will bring information on the world of IBM technology. Current and new readers will enjoy the convenience the app provides along with enhancements such as interactive features, audio, video and animations. As always, content includes:

  • Thought leadership from IBMers and other industry leaders
  • The latest IBM technology announcements
  • In-depth customer case studies
  • Hands-on solutions to IT challenges

Download the Power Systems edition app and read the September issue of, which includes an article on why virtualizing your IT infrastructure with PowerVM is better than the competition and how Sanford Health optimized its IT infrastructure on IBM PureFlex.

Download the Mainframe edition app and read about how IBM's new zEnterprise Business Class server is designed to bring the capabilities of big iron to a broader customer base. 

SOURCE IBM Systems Magazine


Featured Video

Journalists and Bloggers

Visit PR Newswire for Journalists for releases, photos, ProfNet experts, and customized feeds just for Media.

View and download archived video content distributed by MultiVu on The Digital Center.

Share with Twitter Share with LinkedIn

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.



PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.


Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.

Area to test

Online Member Center

Not a Member?
Click Here to Join
Search News Releases
Advanced Search
  1. PR Newswire Services
  2. Knowledge Center
  3. Browse News Releases
  4. Contact PR Newswire
  5. Send a News Release