NEW YORK, Aug. 24, 2015 /PRNewswire/ -- IBT Media today announced that Thomas Hammer has joined as Senior Vice President of Sales. In his new role, Hammer will expand and lead the sales team while generating direct sales for all of IBT Media's brands, including Newsweek and International Business Times. Hammer will be based out of IBT Media's New York City headquarters and will report directly to CEO and Co-Founder, Etienne Uzac.
"Tom is a trusted and well respected professional in the media industry," said Uzac. "He is perfectly positioned to help IBT Media grow aggressively in direct sales over the next few years."
As Senior Vice President of Sales, Hammer will work closely with marketing and product teams, leading the go-to-market strategy and bringing IBT Media's value proposition to brands and advertising agencies alike. He will create a global sales strategy, working closely with IBT Media's international sales team.
Hammer joins IBT Media from RhythmOne, previously Rhythm NewMedia, where he spent the last seven years directing their team of sales and marketing directors. He spearheaded business strategy around mobile video and programmatic prior to the company's successful acquisition by blinkx in December 2014. Hammer also handled sales at AOL, Dow Jones & Company and eMarketer, Inc.
"Tom's background in mobile and video sales are critical. We believe that those areas will continue as growth drivers for the industry and we plan to invest heavily in them," added Uzac. "His efforts will help IBT Media continue to drive growth and innovate as he brings back insights from the market."
For more information about IBT Media, visit corp.ibt.com.
About IBT Media
IBT Media is a global news organization, delivering news and insight to over 90 million monthly readers around the world. With innovations across its newsrooms and platforms, IBT Media engages a new generation of readers with content that speaks to their interests, analysis that serve their businesses and insight to make sense of a globally connected world. Properties include International Business Times, Newsweek, Medical Daily, Latin Times, iDigitalTimes and Fashion Times. For more information, visit: corp.ibt.com.
SOURCE IBT Media