ICAA Names CEO of CogniFit Brain Fitness, Nathanael Eisenberg, to its ICAA Business Partners Advisory Board Nathanael Eisenberg joins other industry leaders guiding ICAA

NEW YORK, Oct. 6, 2011 /PRNewswire/ -- The International Council on Active Aging (ICAA), an association that supports professionals who develop wellness and fitness facilities and services for age 50-plus adults, is pleased to appoint Nathanael Eisenberg, CEO of CogniFit, to the ICAA Business Partners Advisory Board. ICAA looks to leading figures in the active-aging industry to guide the association as the industry continues to grow and evolve. As an ICAA Business Partners Advisory Board Member, Mr. Eisenberg will play an important role in helping to steer the association in its operations and in its role as active-aging leader. He will also participate in ICAA 2020, an initiative set up to create a vision for the future of the active-aging industry. Working with ICAA members, ICAA Business Partners Advisory Board will identify priority actions that ICAA can facilitate.

"As a brain training provider, we are proud to participate in the ICAA Business Partners Advisory Board and offer insights on the central role of brain health and cognition in active-aging," says CogniFit CEO Nathanael Eisenberg. "The next decade will be marked with a profound change in society as the world is rapidly aging and new needs are created. The ICAA 2020 initiative is key to create the models of tomorrow in order to successfully respond to these new needs and improve quality of life for older adults in the years ahead."

"We are excited to welcome Mr. Eisenberg to the ICAA Business Partners Advisory Board," says ICAA CEO Colin Milner. "Nathanael is working to help change the way we age in society by promoting healthy, active aging. This new model for aging supports health, well-being and quality of life for older adults, so they can continue to thrive and offer their ideas, skills and wisdom to the world. We are eager to benefit from Nathanael's valuable advice in the coming year, as the association keeps striving to advance active aging."

Mr. Eisenberg looks forward to working with other members of the ICAA Business Partners Advisory Board in the coming year to guide the association.

About CogniFit

Website: http://www.cognifit.com

CogniFit is a leading developer of online cognitive programs that enable people to discover and improve themselves. Founded in 1999, CogniFit has developed a unique and patented technology that helps consumers assess and train their cognitive abilities to improve their quality of life through brain training and brain health. CogniFit is headquartered in New York City with branches in Spain and Israel.

About the International Council on Active Aging (ICAA)

Website: http://www.icaa.cc

ICAA, a professional association that leads, connects and defines the active-aging industry, supports professionals who develop wellness facilities, programs and services for adults over 50. The association is focused on active aging—an approach to aging that helps older adults live life as fully as possible within all dimensions of wellness—and provides its members with education, information, resources and tools. As an active-aging educator and advocate, ICAA has advised numerous organizations and governmental bodies, including the US Administration on Aging, the National Institute on Aging (one of the US National Institutes of Health), the US Department of Health and Human Services, Canada's Special Senate Committee on Aging, and the British Columbia ministries of Health, and Healthy Living and Sport.

For interviews inquiries or more information about CogniFit and the brain fitness industry, contact the PR department at:
Tommy Sagroun
Media(at)cognifit(dot)com
646-340-1740

For interviews or more information about ICAA or aging-related issues, contact:
Colin Milner, CEO, International Council on Active Aging
Toll-free: 1-866-335-9777 (North America only)
Telephone: 604-734-4466; cell: 604-763-4595
Email: colinmilner(at)icaa(dot)cc; website: http://www.icaa.cc

SOURCE CogniFit



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