Iconic Beauty Company's Independent Sales Force Growing Younger And More Diverse

Millennials Account for Nearly 50 Percent of New Mary Kay Independent Beauty Consultants

Jan 14, 2016, 11:25 ET from Mary Kay Inc.

DALLAS, Jan. 14, 2016 /PRNewswire/ -- The faces of Mary Kay entrepreneurs are looking younger, not only because of the iconic company's skincare and color cosmetics but also due to a growing number of young Mary Kay Independent Beauty Consultants. Forty-seven percent of the more than 325,000 people who started a Mary Kay business in the United States in 2015 are between ages 18-34. It marks the 15th consecutive year more than 300,000 women started a Mary Kay business.

"Our unparalleled business opportunity appeals to a wide range of ages and backgrounds, and Millennials bring a unique set of talents and expectations," said Sara Friedman, Vice President of U.S. Marketing for Mary Kay Inc. "These young women are tech-savvy and digitally connected. They're looking for flexibility and not a 9 to 5, one-size-fits-all position. A Mary Kay business can be customized to each person's individual goals and our company's established social media presence and leading edge digital technology have also proven to be attractive business-building tools." 

As Mary Kay's independent sales force grows younger, it's also more diverse.

  • Fifty-one percent of women who started a Mary Kay business in 2015 are Latina, Asian or African American and comprise 33 percent of Mary Kay's overall independent sales force.
  • Latinas make up 35 percent of new Mary Kay Independent Beauty Consultants and comprise 22 percent of the company's total independent sales force.

"The fundamental principles of the Mary Kay opportunity are appealing to women of every demographic," said Darrell Overcash, President of Mary Kay Inc.'s North America Region. "Our independent sales force is more diverse with more and more Millennial women starting Mary Kay businesses. The long-standing appeal of our irresistible beauty products combined with the flexibility of the Mary Kay business opportunity continues to appeal to women across the board." 

The city of Los Angeles will see the changing face of Mary Kay first-hand as it welcomes more than 9,000 leading Mary Kay Independent Beauty Consultants for the company's annual Leadership Conference held Jan. 13-16 at the Los Angeles Convention Center. Leadership Conference is expected to bring $15 million in direct economic impact to the city of Los Angeles through local spending. This is the second Mary Kay Leadership Conference held in Los Angeles with the first in 2013. 

About Mary Kay

Irresistible products. Positive community impact. Rewarding opportunity. For more than 50 years, Mary Kay has offered it all. With 3.5 million Mary Kay Independent Beauty Consultants and $4 billion in global annual sales, Mary Kay is a top beauty brand and direct seller in more than 35 markets around the world. Discover what there is to love about Mary Kay by connecting with a Mary Kay Independent Beauty Consultant at marykay.com.

Mary Kay Inc. Corporate Communications
marykay.com/newsroom
972.687.5332 or corpcom@mkcorp.com
 

Photo - http://photos.prnewswire.com/prnh/20160114/322280

 

SOURCE Mary Kay Inc.



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