Iconic 'MoonPie' Baker Teams with White Coffee

The Flavor of A Southern Tradition Comes North

LONG ISLAND CITY, N.Y., Oct. 2, 2012 /PRNewswire/ -- Chattanooga Bakery, Inc., baker of the iconic MoonPie® -- the southern delectable consisting of two round graham cracker cookies with marshmallow filling in the center, dipped in chocolate, vanilla or banana coatings – is partnering with White Coffee Corporation to offer a line of MoonPie® inspired flavored coffees. The new line includes Chocolate, Vanilla, Banana and Mint, evocative of the MoonPie® snack varieties.

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"Chattanooga Bakery has leveraged its MoonPie standard and now includes White Coffee in the process," says Jonathan White , Executive Vice President of White Coffee Corporation. "With a new packaging launch this summer and now a licensed gourmet coffee, the brand is well-positioned to obtain even greater success."

Nearly a million MoonPies® are produced every day and distributed throughout the U.S. During the Great Depression, MoonPies® found their place in Southern folklore as part of the "working man's lunch" for coal miners and laborers alike who desired a solid and filling snack.

MoonPie® coffees are sold in 10 oz. bags featuring the bright, "retro" half-moon logo and cherished cookie sandwich on the front. The four varieties are available nationwide in retail outlets at a suggested retail price of $5.99-$6.99 per lb.

Chattanooga Bakery, Inc., founded in 1902, is a fourth generation family-owned business that manufactures MoonPie® products as well as pecan and coconut pie snacks under the "LookOut!" brand. Chattanooga's products are sold nationwide at food retailers, mass merchandisers and convenience stores.

White Coffee Corporation is based in Long Island City, NY and is a third generation family-owned coffee importing and roasting business in operation since 1939. As a core part of its coffee offerings, White Coffee is proud to feature the finest licensed brands. These items are available in retail outlets throughout the United States, on-line at www.whitecoffee.com or call (800) 221-0140 for more information.

CONTACT: Mary Beth Kramer
Kramer Consulting
(215) 431-3946

SOURCE White Coffee Corporation

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