ID Media Hires Morgan Rosin as SVP, Director of Marketing
NEW YORK, June 26, 2013 /PRNewswire/ -- ID Media, an Interpublic Group media agency, has hired Morgan Rosin as SVP, Director of Marketing. Based in New York, she will join the agency's Executive Committee.
Morgan hails from Time Inc., where she most recently worked in the company's Corporate Strategy and Development department.
At ID Media, Morgan will continue the expansion of the agency's client roster, which currently includes American Express, Johnson & Johnson, Match.com, and Nationwide. She will also lead ID Media's new business partnerships with other IPG colleagues. A member of Mediabrands, ID Media currently serves the specialized needs in accountable media—ranging from DRTV to digital to hyperlocal print—of over 14 different IPG agencies.
Morgan's 10-year tenure at Time Inc. was marked by pioneering growth and innovation strategies on many of the company's signature titles.
As the Marketing Manager on TIME For Kids, she oversaw the magazine's strategic direction and collaboration with more than two dozen active partners, and, during her tenure in the role, also landed seven new advertisers. As the Senior Marketing Manager in charge of customer acquisition for PEOPLE, she spearheaded a business strategy that generated a record number of new subscribers. Along the way, she guided titles such as All You, Cooking Light, and Real Simple on new ways to enhance growth using new technology and media platforms—such as tablets, ad networks, and search engine marketing.
"When Time Inc. entrusted PEOPLE's circulation and subscription building to Morgan, they were putting this signature title in very capable hands. We feel the same way. Her skill set ties in perfectly with ID Media's mission of delivering accountable media solutions for clients," says ID Media Chairman and CEO Lynn Fantom.
Morgan, for her part, says she was attracted to the agency's business philosophy. "Having a strong analytics background, I was really impressed by how ID Media ensures ROI for its clients. They understand media habits of the audience of each client and then secure the most favorable rates to really deliver. It's a powerful, no-nonsense formula of costs down and engagement up."
A resident of Manhattan's Upper West Side, Morgan earned her B.S. in economics, with a concentration in marketing, from the University of Pennsylvania's Wharton School. While working at Time Inc., she also received her MBA, with Dean's Graduation Honors, from Columbia University.
About ID Media
ID Media is an Interpublic Group media agency known for identifying and delivering accountable media solutions that create better business outcomes for marketers. Backed by a culture that's deeply accountable for results, our people drive costs down, engagement up across television, digital and print channels. We work with many leading brands, including American Express, Nationwide, Johnson & Johnson, Intuit, Nikon, Cayman Islands, and Match.com. ID Media is a five-time winner of IPG awards for diversity and inclusion, as well as a five-time winner of "Best Places to Work" awards in both New York City and Los Angeles. For more information, visit http://www.idmediaww.com.
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