DETROIT, April 29, 2011 /PRNewswire/ -- Detroit Media Partnership announced today the winners of its ideas contest where readers and employees submitted their thoughts on how to best help The Detroit News and Detroit Free Press better serve the community and grow their audiences. The winners and their ideas were:
- EMPLOYEE WINNER – Gail Wiener, Multimedia Account Executive. Her idea is to build multi-platform student newspapers for community colleges that lack newspapers or information web sites.
- PUBLIC WINNER -- Samer Bazzi and Mira Mikati, from Dearborn, MI. Their idea, "Vote it Up" enables the public to submit story ideas to the newspapers for people to vote on using social media applications such as Facebook and Twitter. Submissions with the most votes would be featured in future editions.
Winners were selected last Friday from presentations made by 10 finalists to a judging panel that included: Patrick Doyle, CEO, Domino's Pizza; Susie Ellwood, CEO, Detroit Media Partnership; and Myron Maslowsky, Senior Vice President, Group Finance & Administration, USA TODAY. The winning ideas will now be integrated into the strategic plan at the newspapers and each winner received a $5,000 cash prize.
"I am inspired by the sheer number and scope of ideas that came from this process," said Susie Ellwood. "It demonstrates how much companies can learn, simply by involving, engaging and listening to their employees and consumers," Ellwood said.
During the two-month long contest, more than 450 ideas were submitted and voted on to reach the final round. Patrick Doyle said, "The finalists made it tough for the judges. I am proud to have been part of this process and look forward to seeing what comes next."
Additional information and continuing updates about IdeaQuest can be found at http://ideaquest.michigan.com.
Detroit Media Partnership, L.P. manages the business functions of the Detroit Free Press and The Detroit News. As the largest newspapers in Michigan, with two of the most visited Web sites in the market, the Free Press and The News combine to reach a weekly audience of 1.8 million people; or half of all adults in this market see our products.* Detroit Media Partnership is also the advertising sales agent for the following suburban Detroit publications: Observer & Eccentric, Novi News, Milford Times, Northville Record, South Lyon Herald and Livingston County Daily Press & Argus. Gannett Co., Inc., owner of the Free Press, is the general partner in DMP; MediaNews Group, owner of The News, is the limited partner.
*SOURCE: 2011 Scarborough Report – January 2011 -- February 2010– Detroit DMA
SOURCE Detroit Media Partnership