Ideiasnet Announces Acquisition of Bolsa de Mulher by Batanga Media Bolsa de Mulher joins Miami-based digital media company Batanga Media; move extends Batanga Media's presence in the Brazilian market.
RIO DE JANEIRO, Feb. 14, 2013 /PRNewswire/ -- Ideiasnet announces the acquisition of its portfolio company, Bolsa de Mulher, by digital media company Batanga Media. Bolsa de Mulher, the leading women's internet group in Brazil will join Batanga Media's growing family of digital media and ad network properties. Ideiasnet will become a significant minority shareholder alongside existing US-based investors H.I.G. Capital, Tudor Ventures and HarbourVest Partners.
Bolsa de Mulher joins Batanga Media's portfolio of premium websites, mobile applications and social media platforms that collectively reach over 150 million unique visitors per month in the United States and Latin America. Batanga Media, a leader in the US Hispanic market has in the last few years expanded its reach throughout Latin America to include operations in Mexico, Colombia, Chile, Venezuela Argentina and Brazil. The addition of Sao Paulo-based Bolsa de Mulher complements Batanga Media's existing owned and operated properties in music, entertainment and women's lifestyle and reinforces Batanga Media's commitment to the Brazilian market.
"Bolsa de Mulher is one of the strongest brands in the Brazilian internet. We believe that this acquisition brings together a unique set of shareholders, management talent and media assets that will help position Batanga Media as a leading digital media player in Brazil," states Sami Haddad, CEO and Director of Investor Relations at Ideiasnet.
With this operation, Ideiasnet continues to build on a strategy of increased dynamism in the management of its portfolio with an emphasis on investing in fast growing Internet and technology companies while being attentive to liquidity and merger opportunities.
About Bolsa de Mulher
Bolsa de Mulher is the leading women's online destination in Brazil catering to the needs of women through content areas and online communities focused on Beauty, Diet and Fitness, News and Gossip, Astrology, Babies, Games, Relationships, Shopping and Work.
About Batanga Media
Is the largest independent digital content and social media company for Latin America and Hispanic communities around the world. Founded in 1999, Batanga Media is headquartered in Miami, Florida and has operations in 14 countries.
Ideiasnet (IDNT3:BZ) is a Brazilian venture capital firm that invests in fast growing technology companies in the areas of Digital Commerce, Digital Media, SaaS ,Mobile, Health and Education.
Carlos Eduardo Rocha Gadelha
SOURCE Ideiasnet S.A.