Identity Finder Releases Industry's First Solution to Locate and Classify Unique Sensitive Data

NEW YORK, Jan. 26, 2016 /PRNewswire/ -- Identity Finder, the highest-accuracy provider of data discovery and data classification solutions, today announced the release of their Data Loss Prevention (DLP) solution, Sensitive Data Manager 9.0. This release adds to the company's current data management and classification capabilities by introducing powerful, custom data discovery capabilities that eliminate the burden of IT Security by allowing organizations to locate their unique sensitive data. Sensitive Data Manager 9.0 also increases automation of classification and DLP security controls, reaching deep into cloud environments to further data minimization efforts and manage sensitive data. The addition of user-driven data classification further empowers organizations to take a hybrid approach to integrated DLP management, enabling them to leverage both automated and manual classifications.

Logo - http://photos.prnewswire.com/prnh/20160126/326050LOGO  

In a recent survey conducted and analyzed by the SANS Institute and Identity Finder, "Cleaning Up After a Breach, Post Breach Impact: A Cost Compendium," respondents overwhelmingly conveyed that no matter what the detection time of a sensitive data breach, financial and brand residual impact lasted anywhere from 1 month-to-3 years after the incident. In terms of information targeted, personal information (Social Security numbers, personally identifiable data) was the most often breached, followed by identity and financial information. And most compellingly, the SANS Institute and Identity Finder survey found that all financially damaging data breaches involved at least 50% sensitive data, and that once more than 75% of the breached data was sensitive, post-breach financial losses grew dramatically.

This release adds innovative new functionality that mitigates the risk of sensitive data breaches unlike traditional tools available in the marketplace.  "It enables enterprises to not only map their sensitive data footprint with extremely high accuracy, but also persistently classify it in real-time so that employees use data appropriately and avoid causing leaks," said Todd Feinman, CEO of Identity Finder.  "Precise data classification has been an ongoing challenge for most companies, but thanks to our automated classification engine, businesses can both classify new data as it is created or used, as well as classify the ocean of historical data that has been created over the years."

"Organizations that store sensitive data such as credit card numbers and personal health information are often required by a variety of regulatory compliance mandates such as HIPAA or PCI to take specific steps to protect it. However, existing regulations often don't address unique, company-specific sensitive data, which is often difficult to both identify and classify, and as a result often falls through the cracks of typically manual processes," said Garrett Bekker, 451 Sr. Analyst Research.

Sensitive Data Manager 9.0 provides a centralized, on premise-to-cloud view into your sensitive data along with the ability to classify, monitor and protect organizationally unique sensitive data. Building on Identity Finder's AnyFind® technology, Sensitive Data Engine makes locating organizationally unique sensitive data easily attainable, with the highest level of accuracy in the industry. Sensitive Data Engine provides an intuitive GUI to tailor data discovery based on your organizational needs. Leveraging the accuracy of AnyFind, it yields a highly precise search grammar for defining intelligent discovery of institutionally unique sensitive data.

Benefits to customers, include:

• Data Loss Prevention of highly sensitive and unique company data including Office 365, Sharepoint, Box & DropBox.
• User-Driven Data Classification -- Empower employees to add data classification based on set policies and alert them to the sensitivity of their data.
• Remotely Secure Data in the Cloud -- Addresses cloud privacy concerns by enabling you to search, classify, monitor and protect data within the cloud via direct API calls to storage providers, including Dropbox and Box.
• Integrated DLP capabilities -- Ability to search metadata within applications such as Microsoft Office, Adobe PDF and Alternate Data Streams (ADS) documents. It also enables you to search within XMP metadata for image file types.
• Automatically enforce DLP policies -- Workflows allow you to define rules, enforce policies and hold users accountable while remediating unprotected sensitive information.
• Directly Access Popular Databases with Intuitive New UI -- Search databases -- including any remote or local database server -- to determine if there's a risk of personal information exposure.

For more information on "Cleaning Up After a Breach, Post Breach Impact: A Cost Compendium," you can refer to the SANS research.

For more information on Sensitive Data Manager 9.0, please visit the Identity Finder website. 

About Identity Finder, LLC

Identity Finder, headquartered in New York City, is the leading provider of enterprise data management software to help businesses reduce their sensitive data footprint and proactively minimize the risks, costs and reputational damage of cyberattacks. Sensitive Data Manager helps organizations avoid costly data breaches by discovering, classifying, monitoring and protecting personal information, medical records, credit card numbers, as well as now intellectual property stored across the enterprise, within email, and in the cloud. Identity Finder specializes in the high-precision search of unstructured data using its AnyFind® engine's unparalleled accuracy when analyzing human-generated text and images. Identity Finder has thousands of customers among leading firms in the healthcare, public sector, retail, education, financial services, energy, industrial, and entertainment markets.

Media Contact:

Danielle Ostrovsky
410-302-9459
Email

SOURCE Identity Finder, LLC

Related Links

http://www.identityfinder.com