IdolStats Successfully Predicts American Idol Cast Off Through Social Media Monitoring

Attensity360's Monitored Millions of Conversations to Choose Casey James As This Week's American Idol Cast Off

May 20, 2010, 13:13 ET from Attensity Group

PALO ALTO, Calif., May 20 /PRNewswire/ -- Attensity™ Group, the leader in business user applications that generate value from unstructured data, successfully predicted that Casey James would be cast off of American Idol last night, via IdolStats uses the Attensity360 social media monitoring and analytics product to track the power of social media conversations to predict which contestant will be voted off each week.

"American Idol is a pop-culture phenomenon that generates buzz on a colossal scale, making it the perfect way to showcase how social media monitoring can help businesses accurately predict their customers' interests and make educated decisions based on social media insights," said Brad Brodigan, SVP and General Manager of Attensity. " provides a fun example of the power behind Attensity360's advanced social media monitoring technology and the predictive results that we can deliver to our clients."

Millions of tweets, comments and social media conversations about American Idol are analyzed in order to gauge American sentiment toward contestants. Attensity360 automatically aggregates and evaluates the chatter happening on blogs, message boards, forums, micro-blogs, online news media and social networks. then ranks contestants based on negative and positive sentiment and their share of the total American Idol conversation.

Fans can view the real-time data at throughout the week to find out America's uncensored opinion and tweet their own predictions based on updates and new data. Fans can visit the Idol Stats blog, and follow the Twitter hashtag #IdolStats to keep updated on and the community.

Success in selecting the American Idol cast off comes on the heels of Attensity Group's acquisition of Biz360, enabling them to now offer the industry's most powerful and easy-to-use analysis, delivery and response capabilities, enabling businesses to effectively listen, analyze, relate, and act on information, both inside and outside of the firewall.

Attensity offers applications that generate value and actionable insight from any textual source – email, CRM notes, survey responses, documents and a vast amount of data found online, including news, web forums, communities, blogs, micro-blogging and social sites. By joining the capabilities of Biz360 with those of Attensity, the company opens up the enterprise to enable users to participate, respond and engage in these customer conversations no matter what channel they take place in.

About Attensity Group

Attensity Group provides software applications based on Web 3.0 semantic technologies to find, understand, and use information trapped in unstructured text to drive critical decision-making. The comprehensive suite of applications address collective intelligence in social media and forums; the voice of the customer in surveys and emails; customer response management; e-services; research and discovery; risk and compliance; and intelligence analysis. With more than 500 installations worldwide, Attensity's award-winning software is used by large government agencies and such innovative enterprises as Airbus, Charles Schwab, Bosch, JetBlue, Royal Bank of Canada, Travelocity and Whirlpool. Organizations are better able to track trends, identify patterns, detect anomalies, reduce threats, and seize opportunities to improve customer satisfaction and retention. The Service & Support Professionals Association (SSPA) has honored Attensity with its Recognized Innovator Award. More information is at, and

©2010 Attensity Group. Attensity is a trademark of Attensity Group in the United States and/or other countries. Other brand and product names are trademarks or registered trademarks of their respective holders. Information is subject to change without notice. All rights reserved.

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FortyThree, Inc.


SOURCE Attensity Group