If at First You Don't Succeed, Quack-Quack Again In Latest TV Ad, the Aflac Duck Struggles to Get the "Word" Out
COLUMBUS, Ga., Aug. 30, 2013 /PRNewswire/ -- Aflac, the number one provider of supplemental insurance in the United States, today announced it will debut a new television commercial called "Rehearsal" tomorrow night during the college football game between the University of Georgia and Clemson. The game begins at 8:00 PM eastern and will be aired on ABC before a national audience.
In this new ad, the Aflac Duck, fresh off a debilitating injury that has kept him out of work, is rehearsing backstage to get the "word" out about the company that pays policyholders cash so they can focus on recovery rather than worry about their finances. The "word", of course, is "Aflaaaac!"
"As many of our policyholders know, coming back from a debilitating injury is often met with a series of setbacks and successes, but you can never give up," Aflac Executive Vice President and Chief Marketing Officer Michael Zuna said. "Our Duck is a little disappointed, but at least he is secure knowing that Aflac helps protect his finances. Keep tuned to your TV, because we are confident that he will return soon to being the iconic spokesduck that Americans have come to know and love."
In January, Aflac initiated a new campaign called "Out of Work Duck" depicting the Aflac Duck, injured and unable to work. Since his accident, the Duck has been seen -- but not heard -- in several commercials chronicling his injury, recovery and therapy. In Rehearsal, the Duck is giving it his all but just can't get the delivery right.
Following its debut, Rehearsal will air on all major national networks, cable networks and local television stations across the country. Aflac is once again a proud official partner of the Heisman Trophy and will continue to have a strong presence during network broadcasts throughout the college football season.
When a policyholder gets sick or hurt, Aflac pays cash benefits fast. For nearly six decades, Aflac insurance policies have given policyholders the opportunity to focus on recovery, not financial stress. In the United States, Aflac is the number one provider of guaranteed-renewable insurance. In Japan, Aflac is the number one life insurance company in terms of individual policies in force. Aflac individual and group insurance products provide protection to more than 50 million people worldwide. For seven consecutive years, Aflac has been recognized by Ethisphere magazine as one of the World's Most Ethical Companies. In 2013, FORTUNE magazine recognized Aflac as one of the 100 Best Companies to Work For in America for the 15th consecutive year. Also, in 2013, FORTUNE magazine included Aflac on its list of Most Admired Companies for the 12th time, ranking the company number one in the life and health insurance category. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To find out more about Aflac, visit aflac.com or espanol.aflac.com.
Aflac herein means American Family Life Assurance Company of Columbus and American Family Life Assurance Company of New York.