If There's a Way for Small and Solo Law Firms to Focus on the Lawyering, Yet Still Have Their Marketing Attract Solid Potential Clients on a Regular Basis, Richard Jacobs of Speakeasy Marketing Knows It

OAKLAND GARDENS, N.Y., May 20, 2014 /PRNewswire/ -- Just ten years ago, all you had to do to attract plenty of potential clients was to have a Yellow Pages ad; not anymore. TV channels have expanded from 12 to over 1,000 specialized channels catering to ever-more specific interests, like healthy cooking, NASCAR, military history, and extreme sports. Advertising has fragmented, and moved partially (not totally) onto the Internet, creating a marketing crisis for law firms, especially small ones with just one, two or three attorneys.

"You'd never know that many attorneys I speak with are pitched various marketing schemes, including pay per click, direct mail, SEO, radio, TV, live chat, social media, and apps," says Richard Jacobs. "But they're also frightened at the multitude of choices, where to start first, what really works, and of losing thousands with no retained clients to show for it."

In an effort to promote best practices, Richard has authored a book, titled "Secrets of Attorney Marketing Law School Dares Not Teach." The book teaches attorneys how to profitably use direct mail, Google Adwords (pay per click), e-mail follow up, scripting incoming calls, and get their website on page 1 of Google for 20,000 keywords versus just 10.

Richard works for Speakeasy Marketing, Inc, a small, full-service attorney-focused marketing company, located in Queens, New York. One of the newest, and most effective ways to help attorneys become the "implied expert" in their practice area stems from Richard's search engine optimization strategy that focuses on building massive yet unique content on his clients' websites.

Called "Speak-a-book®," Speakeasy Marketing has helped over 117 attorneys author their own practice-area specific book, in areas such as DUI, Estate Planning, Bankruptcy, Divorce, Slips and Falls, Criminal Defense, Auto Accidents, Social Security Disability and more. The process turns what used to be a 3-year affair into a 90-minute phone interview that becomes the heart of a book, authored by the attorney interviewee. It also re-purposes the book to become dozens of articles of unique content on an attorney's website, helping to attract more Google, Yahoo and Bing searches.

Currently working with over 50 law firms nationally, Speakeasy Marketing has positioned itself as a small, boutique law firm marketing company, catering to solos and small firms.

"I've been at this for over 4 years, and not a day goes by where I'm not innovating new ways to help attorneys improve the 3 stages of retaining clients: 1) attracting them to read your website or watch your videos, 2) building a potential client's trust to get them to call or email you for a phone consult, and 3) following up in a non-salesy, well-positioned manner on potential clients who've consulted with you but you've not yet retained," explains Richard.

On its website, Speakeasy claims to have a solid track record of never having an attorney client lose all their website's traffic to a Google update, because they "align their SEO with what Google wants" and never engage in tactics considered spam by the marketing industry.

For small firms and solos who want to learn more about how Richard Jacobs and Speakeasy Marketing can help apply marketing strategies to their unique situation, Richard suggests emailing or calling to get a complimentary, custom, private, 9-minute video website review, and if desired, an initial phone consultation.

About Speakeasy Marketing

For the past 4 years, I've thought daily on how to help attorneys like you improve their marketing to get more potential clients calling, and to convert a higher percentage of them into retainer-paying clients.

I've worked in the following practice areas: DUI, Divorce, Bankruptcy, Criminal Defense, Estate Planning, Wage & Hour, Social Security/Disability, Worker's Comp, Immigration, Personal Injury including: Auto Accidents, Slips and Falls, Premises Liability, Medical Malpractice, Harassment by Creditors (garnishment, judgments, foreclosure defense), and more.

I've helped attorneys succeed in the most competitive and over-saturated markets, (like direct mail in Los Angeles where literally 100+ attorneys mail) competing with the "big dogs" and their big marketing budgets (ex: Personal Injury).

Contact:

Richard Jacobs
http://www.speakeasymarketinginc.com
Email
73-03 Bell Blvd #10
Oakland Gardens, NY 11364
(888) 225-8594

Photo - http://photos.prnewswire.com/prnh/20140520/89298

SOURCE Speakeasy Marketing Inc.