IfOnly Offers One Football Fan a Once-in-a-Lifetime Chance to Star in the Next Madden NFL Game

Winning Bidder Gets Bragging Rights for Life as a Character in Madden 2017 While Raising Funds for ACLU of Southern California

Feb 02, 2016, 09:00 ET from IfOnly

SAN FRANCISCO, Feb. 2, 2016 /PRNewswire-USNewswire/ -- IfOnly, a marketplace for one-of-a-kind experiences where a portion of the proceeds from each sale support charitable causes, announced today the launch of a new auction to benefit the ACLU of Southern California that gives football fans the opportunity of a lifetime to star in the next Madden NFL video game launching this fall. This unparalleled package gives fans the rare chance to play on Sundays with their favorite football heroes and find themselves in the game and on screen, available on all consoles.

The highest bidder in the auction – which will run from today through February 15th at 12 p.m. PST - will be connected via IfOnly to Madden's design team, who will work with them on capturing their likeness, attributes, and playing style. The winner will be asked to submit stats such as name, height, weight, college affiliation, and other attributes. The winner can decide their player style, whether it is fast and agile or one of the best deep threats. It is up to the winner's imagination to decide what type of player they want to be as they go down in history as a character in the 2017 version of Madden NFL coming out this fall.

"This experience brings together a passion for sports and a passion for protecting civil liberties," said Meegan Lee Ochs, special events director at the ACLU of Southern California. "We are thrilled to have IfOnly and Electronic Arts provide a fantasy experience supporting the very real necessity to stand for liberty and equal justice."

This extraordinary experience and many more are available at www.IfOnly.com

About IfOnly
Founded by noted serial entrepreneur Trevor Traina, Founder/CEO of San Francisco-based e-commerce startup Traina Interactive Corporation, IfOnly is a premium experiential marketplace that offers exclusive experiences to members passionate about food, wine and spirits, sports, entertainment, travel – and the A-list luminaries who stand at the forefront of each passion.  IfOnly offers dream experiences at every price point, with national and local nonprofits benefitting from every purchase. 

About Madden
Madden is the football video game series developed by EA Sports, and named after Hall of Famer John Madden. The game has become widely popular with millions of people, from children to young adults, and even current players playing as themselves on the game. The series has sold more than 100 million copies and is highly anticipated each year as the football season kicks off.

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