"Virtual reality has the potential to be the most revolutionary consumer-facing technology since the smart phone," said Steve Butts, Editor-in-Chief of IGN. "Far beyond its obvious applications in the world of games and entertainment, it has far reaching implications for the fields of education, healthcare, engineering, and social networking. I'm thrilled to have a dedicated place on IGN to tell all of those stories."
To celebrate the launch, IGN is unveiling several new pieces of virtual reality content from game and film industry leaders. Visitors to the channel will be able to get a look at the official "Star Wars Battlefront X-Wing Mission" trailer from EA and DICE. VR specialist agency Visualise and vacation operating partner Thomas Cooke will show off top vacation destinations you can visit without ever leaving your living room. Fans will also be able to view IGN's top influencers and personalities take on VR versions of Boogeyman and Paranormal Activity in IGN's "How Scary is…" series.
Taco Bell and Sony Interactive Entertainment join with IGN as the launch partners for IGN VR. The partnership runs alongside Taco Bell's PlayStation VR Big Box Giveaway. Gaming and entertainment fans who purchase a Taco Bell $5 Big Box during the promotion will have a chance to win a Sony PlayStation VR Headset every 15 minutes before it hits retailers.
"IGN has been a top-performing partner in previous Taco Bell executions, and we wanted to continue that momentum for our $5 Sony VR Box promotion," said Juliet Corsinita, Vice President, Media and Brand Partnerships at Taco Bell Corp. "As a respected gaming property, we know that IGN reaches an engaged, influential audience that shares a passion for gaming, innovation and Taco Bell."
"We are thrilled to have both Taco Bell and Sony Interactive Entertainment as launch partners for the IGN VR channel. Both Taco Bell and Sony Interactive Entertainment have been longstanding partners to IGN and this is a tremendous opportunity to bring this innovative content to our audience," said Yael Prough, SVP, Sales and Integrated Marketing at IGN.
The channel can be found at http://www.IGN.com/VR.
IGN Entertainment is the leading Internet media company focused on the video game and entertainment enthusiast markets. IGN caters to more than 68 million monthly users on its website and apps, is followed by 9 million subscribers on YouTube, more than 19 million social followers, reaching a total of 150 million users across web, video and social platforms. IGN also publishes daily content on Snapchat Discover.
Founded in 1996, IGN is operated by digital media company Ziff Davis, LLC, a subsidiary of j2 Global, Inc. IGN is headquartered in San Francisco, with offices in Los Angeles, New York, Sydney and London. IGN content is localized in 22 languages and 110 countries and hosted on websites and native applications on mobile, connected TV, and Xbox and PlayStation platforms. For more information, visit www.IGN.com and follow @IGN on Twitter, Facebook, and YouTube.
About Taco Bell Corporation
Taco Bell Corp., a subsidiary of Yum! Brands, Inc., is the nation's leading Mexican-inspired quick service restaurant. Taco Bell serves made to order and customizable tacos, burritos, and specialties such as the exclusive Doritos® Locos Tacos, gourmet-inspired Cantina Power® Menu, lower calorie Fresco options and is the first QSR restaurant to offer American Vegetarian Association (AVA)-certified menu items. Taco Bell Breakfast offers portable, classic items such as the A.M. Crunchwrap, Biscuit Taco and signature breakfast burritos. The company encourages customers to "Live Más," both through its food and in ways such as its Feed The Beat® music program and its nonprofit organization, the Taco Bell® Foundation™. Taco Bell and its more than 350 franchise organizations have nearly 6,000 restaurants across the United States that proudly serve more than 40 million customers every week.
About Sony Interactive Entertainment
Recognized as a global leader in interactive and digital entertainment, Sony Interactive Entertainment (SIE) is responsible for the PlayStation® brand and family of products and services. PlayStation has delivered innovation to the market since the launch of the original PlayStation in Japan in 1994. The PlayStation family of products and services include PlayStation®4, PlayStation®VR, PlayStation®Vita, PlayStation®3, PlayStation®Store, PlayStation®Plus, PlayStation™Video, PlayStation™Music, PlayStation™Now, PlayStation™Vue, PlayStation®Original and acclaimed PlayStation software titles from SIE Worldwide Studios. Headquartered in San Mateo, California, SIE is a wholly-owned subsidiary of Sony Corporation and has global functions and regional headquarters in California, London and Tokyo.
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