NEW YORK, Sept. 4, 2014 /PRNewswire/ -- IgnitionOne, the global leader in cloud-based digital marketing, announces that it has received the No. 1 ranking in Gigaom Research's "Sector Roadmap™: Marketing Technology Platforms."
Today's marketers need more than just point solutions. They need technology that centralizes user data, making it actionable across media, website and CRM channels to help them manage, evaluate and improve campaigns and workflow. To help marketers select the best technology for their needs, Gigaom evaluated six top technology providers including IgnitionOne, Adobe and Salesforce.
"Of the companies we examined, IgnitionOne…align[s] best with the trends we deemed most critical," notes the report's author.
The company earned high marks for its variety of capabilities that allow for portfolio optimization, social media advertising optimization, and its customer acquisition and targeting capabilities. The report goes on to say "IgnitionOne is well suited as a marketing technology platform for multichannel, multi-objective advertisers…"
"IgnitionOne is committed to simplifying marketer's lives while improving results by combining vital adverting and marketing technologies into a single stack to help marketers get the most out of their campaigns," said Will Margiloff CEO of IgnitionOne. "We're honored to receive the number one spot in Gigaom's latest research and will continue to bring greater simplicity and improved performance to marketers through the most complete cloud based digital marketing technology."
The recognition by Gigaom Research comes on the heels of the company acquiring Human Demand, adding to its management team with Jon Baron and securing $20+ million in Series B funding from Softbank. IgnitionOne is one of the largest independent marketing technology companies in the world with a global footprint of over 450 employees in 17 offices across 10 countries.
The full report is available here.
About Gigaom Research
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IgnitionOne is a global leader in cloud-based digital marketing technology. The company's Digital Marketing Suite (DMS) simplifies life for marketers by providing an integrated suite of solutions that significantly improve digital marketing performance across all devices. The DMS encompasses algorithmic media management across channels such as search, programmatic display, email and social; advanced data management; user scoring, lead optimization and website personalization. With a global footprint of over 450 employees in 17 offices across 10 countries, IgnitionOne is one of the largest independent marketing technology companies in the world.
IgnitionOne currently scores over 300 million users monthly in 75 countries and powers more than $30 billion in revenue each year for leading brands, including General Motors, CenturyLink, Bridgestone, La Quinta and Fiat, as well as advertising agencies such as 360i, GroupM and iProspect.