IGO-POST Aims to Reward Brand Loyalty With the Launch of IGO-POINTS

BURNTWOOD, England, Sept. 2 /PRNewswire/ -- IGO-POST, a European market leader in the production and supply of promotional products to corporate clients across all sectors, has announced the launch of IGO-POINTS, a long-term loyalty programme, recognising the company's ongoing commitment to rewarding customer loyalty.

Moving away from the traditional short-term incentives used more widely in the promotional products industry, IGO-POINTS is designed to ensure that long-term customer loyalty is rewarded at all levels, from large corporate clients to smaller customers with a lower average spend.

IGO-POINTS enables customers to earn points for every order made, which can then be redeemed against a wide range of gifts including top brand electronics, branded luggage, perfumes, domestic appliances, toys, games consoles, food and beverages. Customers will be able to earn points for orders with or without print, placed both on and offline.

The IGO-POINTS programme is being rolled out across 12 countries from September 2010, in partnership with Sparco International, an emerging loyalty programme specialist and commercial distributor of A-brands, consumer electronics and luxury goods.

In line with IGO-POST's continuing development of its online services, UK customers will be able to log-in, monitor points, build wish lists and select gifts via a dedicated online portal. Customers will also be able to link to the portal via their existing online account.

With the organisation having been founded in December 1945, the new loyalty scheme is launched as part of the company's 65th anniversary celebrations.

Sam Davies, IGO-POST's UK General Manager said: "This year marks a significant landmark for the organisation and we wanted to ensure that our customers are part of the celebrations. Without our loyal customer base, our considerable growth and development into a European market leader would not have been possible" he continued "The IGO-POINTS programme is an industry first and rewards customers, both small and large, for their commitment to IGO-POST."

IGO-POST has confirmed that customers not wishing to opt-in to the loyalty programme will still be able to take advantage of the company's existing discount scheme, which provides scaled discounts based on the value of each order placed.

From September, the IGO-POINTS programme will be publicised online via the company's promotional products website and through their 74th major catalogue release, the IGO-POST Collection 2010/2011. The 343 page catalogue will not only launch the new loyalty programme, but will also see the introduction of more than 100 new promotional products to the market, including international Christmas hampers and a range of branded Jamie Oliver products.

About IGO-POST

Founded in 1945, IGO-POST specialises in the production and supply of printed promotional products and business gifts to corporate clients across all sectors, from major market leading companies to schools and charities. The company is a leader in the European market with a team of over 500 staff spanning 12 countries. As a family-owned business IGO-POST has an on-going commitment to a range of charities, through significant annual donations.

The company offers a range of over 1000 promotional products via mail order and online, with products delivered from stock. IGO-POST boasts the largest printing facility in the industry with an area of 2,100 meters squared, more than forty specialist printing machines and a modern logistics centre with an area of 12,000 meters squared.

SOURCE IGO-POST Ltd