iGoDigital Uses Facebook to Provide Trusted Recommendations to Shoppers

INDIANAPOLIS, July 29 /PRNewswire/ -- iGoDigital, the market and technology leader in Personalized Product Recommendations, announced today a series of new features for its Product Recommendation Platform, including an integration with Facebook that enables retailers to utilize the influence of trusted friends and family within the shopping experience.  Now, retailers and manufacturers using iGoDigital's Product Recommendation Platform can easily leverage a consumers' social network to provide an added layer of personalization and relevancy within their shopping experience.   Consumers benefit from immediate access to product recommendations and opinions from their social network as they research, browse, and complete purchases, adding relevance and authenticity.  iGoDigital is making the new capabilities immediately available to retailers and manufacturers.

"In the past few years, we have seen a tremendous change in consumer shopping behavior as people increasingly rely on information from their friends and peers to make purchase decisions," said Eric Tobias, founder and President of iGoDigital. "We are excited to help our clients provide an integrated shopping experience – one that is driven by a variety of factors, including social media.  We believe this new capability will be transformational for our retail clients and their consumers."

Here's how it works:

As a consumer shops a retailers' website or mobile application, they now have the ability to opt-in to their Facebook account from within the pages of the site. Once logged in to Facebook, the iGoDigital integration presents the consumer with direct and indirect product suggestions from within their social network.  iGoDigital is able to leverage the power of a consumers' social network to provide personalized products recommendations based on Friends' interests and likes.  For example, if a consumer is looking for a movie to purchase and clicks on Where the Wild Things Are, the iGoDigital Facebook integration allows the shopper to see which friends also like that movie.  

Furthermore, another component to this new integration is directed towards the more "active" Facebook user, as it gives the shopper the opportunity to pull in friends into the shopping process. For example, as a consumer is shopping he or she will have the ability to receive direct advice from Facebook friends by posting the actual product on their wall leaving it open for comments and suggestions. This will serve as personal product reviews for the shopper.

iGoDigital has taken "wisdom of crowds" to a new level by emphasizing more of a "wisdom of friends" concept.  Friend-based product recommendations, combined with iGoDigital's existing Customer Intelligence Engine, provide the world's most accurate and actionable product recommendation platform for retailers.  

About iGoDigital

iGoDigital provides a suite of web-based commerce tools designed to personalize every customer interaction by emulating and, in many cases, improving the in-store shopping experience. iGoDigital currently serves many of the world's most successful and respected brands, including Best Buy, Walmart, Nokia, Cisco and Dell.  

iGoDigital is headquartered in Indianapolis, IN and was named to the 2008 "Inc 500" of the fastest growing private companies.  Please visit the company's website at www.iGoDigital.com or follow us on Twitter at twitter.com/igodigital or visit our blog at http://blog.igodigital.com.

SOURCE iGoDigital