IGT Affirms Industry Leadership With 50 Percent Floor Share At SLS Las Vegas
LAS VEGAS, March 4, 2014 /PRNewswire/ -- Gaming entertainment leader IGT (NYSE: IGT), has secured a commanding 50 percent floor share of games at the new SLS Las Vegas, a lifestyle-driven, mixed-use resort and casino. Targeted to open Labor Day Weekend 2014, SLS Las Vegas will feature 400 IGT games on its casino floor.
Representing the stunning transformation of a celebrated Las Vegas Strip location steeped in Rat Pack lore, SLS Las Vegas draws from a rich legacy of entertainment. A wide range of IGT titles featured in the property's casino will provide player excitement across several game themes, from MegaJackpots, to core and video poker titles.
"It's a huge win for IGT to provide our best-in-class content and drive player excitement at SLS Las Vegas. As IGT continues to lead and transform gaming entertainment, we're thrilled to capture 50 percent floor share to help propel the success of such a highly anticipated new casino in the heart of the Las Vegas Strip," said Eric Tom IGT EVP of Global Sales.
"We're creating a phenomenal entertainment experience at SLS Las Vegas for local players and those seeking the hottest new travel destination. IGT's best-in-class games provide the fun and excitement that will help make our casino the favorite spot on the Strip to play," said Rob Oseland, SLS Las Vegas President.
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International Game Technology (NYSE: IGT) is a global leader in casino gaming entertainment and continues to transform the industry by translating casino player experiences to social, mobile and interactive environments for markets around the world. IGT's acquisition of DoubleDown Interactive provides engaging social casino style entertainment to more than 6 million players monthly. More information about IGT is available at IGT.com or connect with IGT at @IGTNews or facebook.com/IGT. Anyone can play at the DoubleDown Casino by visiting http://apps.facebook.com/doubledowncasino or doubledowncasino.com
About SLS Las Vegas:
SLS Las Vegas is an all-encompassing, mixed-use resort and casino with more than 1,600 guest rooms and suites, 30,000 square feet of flexible meeting space, and a collection of sbe's acclaimed restaurant and nightlife brands. When it opens in 2014, SLS Las Vegas will provide an approachable experience that will feature The Bazaar by José Andrés, Katsuya, multiple unparalleled nightlife offerings, retail by Fred Segal and additional brands currently in development. For more information about SLS Las Vegas, visit slshotels.com/lasvegas, and to stay connected to the latest developments with the property, visit the Daily Blog.