IGT Taps Wildly Popular tokidoki Lifestyle Brand for Slot Creation
LAS VEGAS, April 17, 2014 /PRNewswire/ -- Gaming entertainment leader IGT (NYSE: IGT), today announced that it has licensed the popular tokidoki brand to develop compelling, casino slot machine content. IGT will launch new tokidoki-themed games starting in 2015 at select casino properties in Singapore and Macau. IGT will also make its tokidoki-themed games available in additional casino markets throughout the world.
"Asia presents such an important market growth opportunity for IGT, and with the licensing of the incredibly popular tokidoki lifestyle brand, we will develop a compelling series of market-attuned games to generate massive excitement among players," said Joe Sigrist, IGT VP Game Development and Global Product Management. "With our strong focus on developing games that appeal to international audiences, based on themes and game dynamics that resonate regionally, we're very pleased to launch tokidoki for players in Asia, particularly in Macau and Singapore."
Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and eye-popping aesthetic, emerging as a sought-after global lifestyle brand. Themes created and developed by tokidoki include Moofia, Donutella & Her Sweet Friends, UnicornO, Cactus Friends and Punkstar.
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International Game Technology (NYSE: IGT) is a global leader in casino gaming entertainment and continues to transform the industry by translating casino player experiences to social, mobile and interactive environments for markets around the world. IGT's acquisition of DoubleDown Interactive provides engaging social casino style entertainment to more than 6 million players monthly. More information about IGT is available at IGT.com or connect with IGT at @IGTNews or facebook.com/IGT. Anyone can play at the DoubleDown Casino by visiting http://apps.facebook.com/doubledowncasino or doubledowncasino.com
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