IGT's Powerbucks Boosts the Power of Winning Big at Caesars Entertainment Properties Two entertainment giants are on a mission to create more millionaires than ever
LAS VEGAS, Apr. 10, 2014 /PRNewswire/ -- IGT (NYSE: IGT), a global leader in compelling casino gaming entertainment, today announced that Powerbucks™, a multistate Wide Area Progressive (WAP) jackpot link, will be deployed at Caesars Entertainment properties in approved jurisdictions, starting with the states of New Jersey and Nevada.
Powerbucks is a brand new add-on to IGT's MegaJackpots® themes that enhances the jackpot pool from one gaming mecca to another, as players join together in their quest for the big win.
"We're excited to transform the jackpot experience in partnership with Caesars Entertainment," said Eric Tom, IGT EVP of Global Sales. "With Powerbucks, IGT re-imagines casino gaming thrills by creating more winners, more often, across multiple states. We all win when players engage more, and Powerbucks enables our customers to attract more players to casinos with the promise of more jackpots."
"We are continually seeking new and innovative ways to bring more excitement to the gaming experience. Together, IGT and Caesars Entertainment own the legacy of creating the most millionaires in the industry; now with Powerbucks, we're creating a whole new level of excitement around winning," said Melissa Price, Senior Vice President of Gaming for Caesars Entertainment.
Since 1986, IGT has created more than 1,500 millionaires with nearly 6 billion dollars in jackpots awarded. Caesars Entertainment also enjoys an exceptional reputation for awarding jackpots through the Company's Millionaire Maker powered by Total Rewards program. To date, Caesars Entertainment has created more than 760 millionaires.
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International Game Technology (NYSE: IGT) is a global leader in casino gaming entertainment and continues to transform the industry by translating casino player experiences to social, mobile and interactive environments for regulated markets around the world. IGT's acquisition of DoubleDown Interactive provides engaging social casino style entertainment to more than 6 million players monthly. More information about IGT is available at IGT.com or connect with IGT at @IGTNews or facebook.com/IGT. Anyone can play at the DoubleDown Casino by visiting http://apps.facebook.com/doubledowncasino or doubledowncasino.com
About Caesars Entertainment Corporation
Caesars Entertainment Corporation is the world's most diversified casino-entertainment company. Since its beginning in Reno, Nevada, more than 75 years ago, Caesars has grown through development of new resorts, expansions and acquisitions and now operates casinos on four continents. The company's resorts operate primarily under the Caesars®, Harrah's® and Horseshoe® brand names. Caesars also owns the London Clubs International family of casinos. Caesars is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. We are committed to environmental sustainability and energy conservation and recognize the importance of being a responsible steward of the environment. For more information, please visit www.caesars.com.
IGT Public Relations