"Syndacast demonstrated that it has both the market and domain knowledge to add value to our digital marketing efforts in the region," said Lincoln Barrett, VP Sales & Marketing, South East Asia and Korea.
"Despite years of experience working with dozens of travel brands, today we are especially proud to welcome a respectable organization such as InterContinental Hotels Group as one of our clients, and are excited by the challenge to deliver performance media solutions built for today's digitally-enabled traveler," said Chief Strategy Officer of Syndacast, Doy Moreau.
IHG® (InterContinental Hotels Group) is a global organisation with a broad portfolio of hotel brands, including InterContinental® Hotels & Resorts, Kimpton® Hotels & Restaurants, HUALUXE® Hotels and Resorts, Crowne Plaza® Hotels & Resorts, Hotel Indigo®, EVEN® Hotels, Holiday Inn® Hotels & Resorts, Holiday Inn Express®, Staybridge Suites® and Candlewood Suites®.
IHG franchises, leases, manages or owns more than 5,000 hotels and nearly 750,000 guest rooms in almost 100 countries, with more than 1,400 hotels in its development pipeline. IHG also manages IHG® Rewards Club, the world's first and largest hotel loyalty programme with more than 96 million members worldwide.
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