IMG College Joins Concern Worldwide's YOUR DOLLAR OUR FUTURE Campaign
Partnership Will Raise Funds to Get Haiti's Kids Back to School
NEW YORK, Oct. 24, 2011 /PRNewswire/ -- Today, international humanitarian organization Concern Worldwide US announced its partnership with IMG College, the nation's leading collegiate multimedia, marketing and licensing/brand management company, to raise money for the YOUR DOLLAR OUR FUTURE campaign -- a campaign designed to raise money to rebuild schools, hire teachers, and supply materials to repair the damaged education infrastructure in Haiti.
IMG College is engaging its school partners across the country to support the YOUR DOLLAR OUR FUTURE campaign to help get Haiti's kids back to school. Among its efforts, IMG College is donating commercial time to promote "Your Dollar Our Future" on the IMG radio network broadcasts for sporting events at nearly 50 schools, as well as the Big East national radio broadcast.
Nine-time NFL Pro Bowler, Heisman Trophy winner and color analyst for ESPN, Tim Brown, and Super Bowl MVP, Heisman Trophy winner and current ESPN college football analyst, Desmond Howard, have also teamed up with Concern Worldwide US to help Haiti's kids.
From October 15, 2011 to November 6, 2011, college football fans have the opportunity to win a trip for two (2) to college football's biggest game in New Orleans on January 9, 2012. By texting "Concern" to 50555 to give $5 (message and data rates may apply), or by calling "1-800-59-Concern" to make a monetary donation, fans will be automatically entered for a chance to win the trip, which includes two (2) round trip airline tickets, hotel accommodations (four days, three nights) and two (2) game tickets. The winner will be notified the week of November 7, 2011. In addition to the grand prize, 40 additional prizes will be awarded the same week to fans that have donated via text or call-in methods.
"Understanding the importance and value of education, IMG College is proud to partner with Concern Worldwide US on this important initiative to change the education infrastructure in Haiti and to help add hope to the country and its children," said Ben C. Sutton, Jr., President, IMG College. "We're eager to leverage our assets on the nation's largest independent radio network to bring Haiti's education crisis to the attention of the students, athletes, faculty and millions of fans."
"We launched YOUR DOLLAR OUR FUTURE in September at the Clinton Global Initiative and are honored and appreciative to have a solid partnership with an organization of the magnitude of IMG College to support our efforts to help Haiti," said Siobhan Walsh, Executive Director of Concern Worldwide US. "We hope that through the generosity of IMG College's many fans, we can bring Haiti's kids the education they deserve and need."
About IMG College
IMG College is the nation's leading collegiate multimedia, marketing and licensing/brand management company representing more than 200 of the nation's top collegiate properties including the NCAA and its 89 championships, NCAA Football, leading conferences, and many of the most prestigious colleges and universities in the country. Headquartered in Winston Salem, N.C., IMG College is the leader in capturing consumer devotion to college sports through partnership opportunities in multimedia rights, licensing, events and hospitality, marketing, stadium and arena development, stadium seating solutions, ticketing, sales, and consulting. IMG College produces nearly 30,000 hours of radio programming on the largest sports network in the country, manages nearly 5,000 hours of local television programming, is the leading publisher of college sports publications, and is the largest manager of university athletic websites. IMG College is a division of IMG Worldwide, a global sports, fashion and media business. For more information, please visit www.imgworld.com.
About Concern Worldwide
Founded in 1968, Concern Worldwide is an international, non-governmental humanitarian organization dedicated to the reduction of suffering and working towards the ultimate elimination of extreme poverty in the world's poorest countries. Concern has 3,200 personnel working in 25 of the world's poorest countries, targeting the root causes of extreme poverty through programs in education, health, livelihoods, HIV and AIDS and emergency response. For more information, visit www.concernusa.org.
SOURCE Concern Worldwide US
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