Impact Mobile Partners With Octagon's Strategic Initiatives Group to Enhance Mobile Capabilities

MIAMI, Dec. 1, 2010 /PRNewswire/ -- Mobile Entertainment Forum: MEF Americas — Impact Mobile Inc., a leading provider of mobile messaging and technology to retailers, brands, media and entertainment providers, today announced that they have entered into a long-term partnership with the Strategic Initiatives Group of Octagon's, Athletes and Personalities Division, a world-wide marketing leader in providing strategic services for a portfolio of diverse athlete and corporate clients.  

The agreement brings together Octagon's strengths in sports, event management and athlete sponsorship with Impact Mobile's expertise in providing mobile marketing solutions.  The two companies will work together to add mobile into the overall strategy for promoting events and athletes while engaging their audiences.  

"We are very excited about working with Impact Mobile to provide interactive and personalized mobile marketing," says Giff Breed, Managing Director of Octagon's Strategic Initiatives Group. "Octagon is a leader in providing marketing expertise to engage consumers via their passion for sports and entertainment. Impact Mobile is working with Octagon to develop CRM and mobile commerce services across our entertainment partners to provide mobile couponing, ticketing, and affinity CRM programs integrated with mobile applications."

"We are very excited about working with Octagon to develop mobile services across all existing media touch points," says Gary Schwartz, CEO of Impact Mobile. "With mobile services we can increase the value of the media engagement and create a two-way dialogue with the consumer."

About Impact Mobile

Impact Mobile Inc. is a privately held company founded in 2002. The company is a leader in providing technology to enable complete end-to-end mobile marketing solutions with offices in Los Angeles, New York City, Toronto, and Richmond, VA.  Impact Mobile's JumpTXT™ platform and suite of applications provide carrier-grade messaging infrastructure allowing clients to reach mobile subscribers using standard rate and premium SMS, MMS messaging and Mobile WEB, and to deliver and manage mobile content and applications.

www.impactmobile.com

About Octagon

Octagon is the global sports and entertainment content marketing arm of the Interpublic Group of Companies (NYSE: IPG) and a pioneer and thought leader in sports and music and entertainment sponsorship consulting, athlete and personality representation and management, talent procurement, event management and hospitality.

www.octagon.com

SOURCE Impact Mobile



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