Impression Melaka Launched as Part of the Overseas Expansion Plan of the "Impression" Series
BEIJING, May 16, 2013 /PRNewswire/ -- Impression Melaka was launched at the Beijing Hotel on the afternoon of May 15. Present at the press conference were the Ambassador of Malaysia to China Datuk Iskandar Sarudin, Ambassador of China to Malaysia Datuk Chai Xi, Chief Director of the "Impression" Series Ms. Wang Chaoge, and PTS Impression SDN BHD CEO Mr. Boo Kuang Loon. The event marked the official launch of Impression Melaka, the first foreign leg of the large-scale live-action show of the "Impression" Series, which is a new cultural and creative brand of China.
The signing ceremony was held in a typical Chinese way. PTS CEO Mr. Boo Kuang Loon and Chief Director Ms. Wang Chaoge stamped the scroll of Impression Melaka with a Chinese seal together, which marked the launch of the program.
The Ambassador of Malaysia to China Datuk Iskandar Sarudin observed that Melaka had a long history with China. Over 600 years ago, the Chinese navigator Zheng He visited Melaka several times during his voyages, and built a bridge between the two nations. He pointed out that Malaysia needed a unique, world-class cultural program like the Impression Series to help with the development of its local tourism, and increase the international reputation of the city. The federal, state, and municipal government will provide full support for Impression Melaka. The Ambassador of China to Malaysia Datuk Chai Xi said that the year 2014 marks the 40th anniversary of the establishment of the diplomatic relations between China and Malaysia and Impression Melaka is sure to be an important part of the celebration.
Chief Director Ms. Wang Chaoge said that Impression Melaka, as her 10th "Impression" event, will make new breakthroughs while continuing the tradition of the Impression Series to introduce to the world a real Melaka. Mr. Boo Kuang Loon explained that he grew up in the ancient city of Melaka, and had always dreamed of introducing the beautiful and magnificent city to the world. After years of investigation and research, he decided that the Impression Series was the one that could help him realize his dream. That was why he invited the team of the Impression Series to Melaka. He stressed that Impression Melaka would become a beautiful pearl of Melaka, and a new mark of the city's culture and tourism.
Malaysian investment development authority director Datuk Ng Peng Hay described the situation of Melaka, Malaysia as having the best economic record in Asia, becoming the third largest economy in Southeast Asia and playing an important role in Malaysia's economic development. Besides, Melaka is also a historic city with a rich cultural heritage. The Impression Melaka will show Melaka's rich unique history and cultural heritage through artistic creation, and become the new cultural tourism project of Melaka, which will play an important role for Melaka's sustainable economic development and inheritance of history and culture.
The Impression Series launched its first live-action show, Impression Liu Sanjie, in 1998, which turned out to be one of the greatest initiatives of the performance market of the world as well as China, with artistic and technical breakthroughs, real landscape as the scene, modern artistic designs, and splendid visual effects. The Impression Series has now grown into the No. 1 live-action show brand of China after the following eight events, including Impression Lijiang and Impression West Lake.
The "Impression" team chose Melaka as the first stop of its overseas expansion because it's one of the few historic cities in Southeast Asia, and one of earliest ports of the world that bridges the western and the eastern part of the world. It embraces immigrants from both the West and the East, and generates a unique culture demonstrating characteristics of different countries, including languages, religions, and customs. Still preserving the ancient look, the city was included in the UNESCO "World Heritage List."
Impression Melaka, as the 10th event of the Impression Series, will open in Melaka at the end of 2014.
SOURCE PTS Impression
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