NEW YORK, April 27, 2016 /PRNewswire/ -- MEMENTUUM, a new sports news app irrupts in the mobile market with a fierce proposal.
Nowadays sports are overlooking one big and really important market niche. People consumed in routine, with duties, errands, aspirations and compromises. People, who can afford, don't have the time or simply don't know how to access the desired content. But they all might share the same passion, sports. Looking the causes and consequences for those impediments has born MEMENTUUM. A self funded idea with a long-term purpose and goals.
The name came up by melting the concepts of Memento, as remembrances of how important are the sports in your life; and Momentum as the inertial speed of how fast and continuous the athletic seasons runs. MEMENTUUM was made so the users don't forget their passions continuously, no matter how busy they are.
A great and big industry like the Sport business is separated from their main consumers, the sport fanatics. Even more as time goes by. High cost of match tickets and season passes, continuously-spam expensive official merchandising, TV & Cable providers, even Internet… All paid by the supporters. In this relation the only winner is the business and their events.
Juan Castro, founder of MEMENTUUM, started from an idea from the creator of the "www" (World Wide Web), Sir Tim Berners-Lee. He invented what could have been the most lucrative invention of all time; but instead that, he gave it away for free. If he sold million of little webs instead of one big there would not be links between them and the information would be lost. That's what happens right now in the video sport business.
Now you can see sports apps in the market, some of them well ranked, free and popular like Score, Forza; but they only focus in give flat and plain information already given in any other big platform like Facebook, Instagram or Twitter. And there are others mobile applications paid; most of these kinds are TV Channels that wanted to immerse into the app world without understanding the huge reach power of the Internet.
There are a lot of people craving for information, free information. Internet has shown the world that the information has lost its value, and now what its really important is the effect caused by the viewer when the content in his hand. Castro says, "Sports and fanatics need to meet together in a common ground, and technology can help us a lot to close the gap between them. We might know how to get this done." The founder has a strong confidence and a moonshot point of view.
He said that MEMENTUUM is available in iOS and Android thanks to Mobile Media Networks (a mobile development company) who built this first version of the company's project. In his words, "is the beginning of a beautiful long project, we want to engage the sports with the evolution of technology. Right now the company is looking for investors, but more than investors, we are interested in building a strong team that can work together to fulfill MEMENTUUM's goals."
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