In a world premiere, ESSEC Business School connects its campus to the Social Retail® Platform, thanks to the innovative solution of Digital Social Retail, a subsidiary of Holosfind group (ALHOL)
NEW YORK, April 22, 2016 /PRNewswire/ -- ESSEC Business School innovates by connecting its two Paris, France campuses. The goal is to bring all of its 4,800 students and 5,000 participants in continuing education a more personalized information delivery for more comfort and safety.
This contract provides a complete solution of the Social Retail® Platform, supported by the iBeacon® technology and interface with ERP tools from ESSEC.
Today, emailing and SMS invade our smartphones and pollute our inbox, their effectiveness is not what it used to be. Therefore, the Social Retail® Platform makes sense and has been chosen by ESSEC to communicate with its students and faculty relevant, targeted and non-intrusive information in real time.
ESSEC can communicate with its students on the absence of a teacher, a schedule change or the location of a classroom. The "Social Retail Campus" platform also allows geo-guidance and location, and provides auto-attendance roll of a class based on scheduled attendance.
The "Social Retail Campus" platform required more than 6 months of development, bringing together low energy GPS "Bluetooth" innovations and patents, through the real-time connection with the ERP of ESSEC, to provide accurate information and customized daily student schedules (hour and classroom) and alerts. This platform also allows to imagine a multitude of other services, such as tools to disseminate safety messages in case of emergency or evacuation.
This new service offered as a world premiere by ESSEC, shows the school's ability to offer innovative services as well as the reactivity of Digital Social Retail to address a new challenge.
"The idea of this project emerged as a result of visiting a mall in London that allowed visitors to stroll and have all the mall events on their smartphone. Having been asked to set up a 'badge card' system in our classrooms to facilitate the roll call of students by teachers, I immediately saw the potential of this type of technology and I connected the dots. We are in the space of connected objects which will allow an additional set of possible services to be invented by our students. A big thank you to Digital Social Retail for accepting this challenge and to have made a great adventure," said Catherine Croiziers de Lacvivier, CIO ESSEC Business School.
"I would like to thank the ESSEC technology team who worked with our R & D team for on the design, development and deployment of this world premiere. The challenges were many and the result is the fruit of a long process, which shows that innovation is underway in many environments, some unexpected. Some companies connect objects, we connect Campuses, streets and cities with our Social Retail platform," said Sylvain Bellaïche, Founder, Holosfind President and CEO.
About Essec
Founded in 1907, ESSEC is an academic institution of excellence in the field of management. With 4880 students in undergraduate and graduate studies, with more than 5,000 managers and executives signed up each year for executive MBAs, with a network of 47,000 graduates and partnerships with leading universities in the world, ESSEC cultivates a tradition of academic excellence that relies on a permanent faculty of 138 professors in France and Singapore and 18 honorary professors, recognized for the quality and impact of their research. Throughout its research, teaching and support of corporate partners, ESSEC cultivates a spirit of openness and seeks to build bridges between the economy and society. Present in Singapore since 2005, ESSEC has opened in 2015 a new Asia-Pacific campus that allows it to analyze this growing region and to provide expertise. For further information: www.essec.edu
A propos de Digital Social Retail, filiale groupe Holosfind (ALHOL)
The HOLOSFIND Group - REFERENCEMENT.COM founded in 1996 by Mr. Sylvain Bellaiche develops a unique offering in the market through its REFERENCEMENT.COM offering, and now its convergence platform SOCIAL RETAIL®.
REFERENCEMENT.COM is a leading SEO and SEM field in the airline industry.
DIGITAL SOCIAL RETAIL, the US division of the Group, provides a "Physical Web" convergence platform that is revolutionizing the customer relationship to brands, retail outlets and other verticals.
IBEACONSTORE.COM, online retailer, leader in sales of iBeacons in Europe and USA. www.ibeaconstore.com
Certified "Innovative Company" by OSEO innovation, HOLOSFIND is eligible for FCPI and PEA-PME investments in France. HOLOSFIND is listed on NYSE Alternext – Paris
ISIN : FR0010446765 – ALHOL (Visa AMF : 08-090)
Sylvain Bellaïche
CEO
CONTACT: Pierre Martin 1-201-286-4376, [email protected].
SOURCE Digital Social Retail
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