MINONG, Wis., July 8, 2016 /PRNewswire/ -- His body is a gift. At 8' 1'' and 374 pounds, Sasquatch joins elite athletes from around the world, showing off his own version of perfect form in ESPN The Magazine's Body Issue, on newsstands today.
Jack Link's campaign featuring its iconic Sasquatch is part of an integration with ESPN. Within the 2016 Body Issue celebrating bodies of all shapes and sizes, Sasquatch's raw, hairy beauty takes the spotlight. Spread across two full pages, Sasquatch leaves little to the imagination, confidently showing off his body while posing with a forest raccoon.
Once summoned out of the woods, the typically shy Sasquatch appeared quite confident in his appearance and his photograph is impressive. He seemed to enjoy watching himself in the mirror and denied man-scaping offers prior to the shoot, but did sit still long enough to receive a little hair untangling from a hairdresser. While capturing content was a challenge due to Sasquatch's unrefined social skills, behind-the-scenes footage was recorded by a brave crew, resulting in entertaining photos and videos released across the internet via a site takeover on ESPN.com, video ads with partners like YouTube, and across Jack Link's social channels.
To complement the full-page beast spread, the 2016 Body Issue also features a companion ad starring Jack Link's Jerky, because well, without protein there would be no naked athlete magazine. Jack Link's is the best protein-packed snack packed with lean protein. Period.
"Sasquatch was born with a physique reminiscent of a Greek sculpture – a very furry Greek sculpture," said Tom Dixon, chief marketing officer at Jack Link's. "It's not always easy to get a good look at Sasquatch, so we're excited to give the world an opportunity to admire him in all his natural glory."
Additionally, Sasquatch will show off his wild side style by appearing at the Body at ESPYS event in the only outfit he owns – his own skin. Jack Link's will also host a jerky and beer pairing bar, giving party-goers a chance to feed their wild side all night long.
Jack Link's®– Feed Your Wild Side™
Jack Link's is a global leader in protein snacks and the No. 1 meat snack manufacturer worldwide. Headquartered in Minong, Wis., Jack Link's is a family-owned company that represents a heritage of quality and consumer trust, with the mission to Feed Your Wild Side. Jack Link's offers more than 100 premium protein snacks in a variety of flavors, sizes and price points, appealing to nearly every consumer and occasion. Check out JackLinks.com for more information on the brand.
Spong for Jack Link's
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SOURCE Jack Link’s