In Apex Report, 11 Experts Weigh How to Best Approach Rise of Video
HERNDON, Va., July 28, 2014 /PRNewswire/ -- Video is becoming essential for effective communication in corporate training, education, entertainment, public relations and advertising, science, medicine, news, sports and scholarly publishing, Apex CoVantage finds in an in-depth report it issued today.
The free, 14-page report, "Content, Media Experts Applaud Rise of Video," quotes 11 industry experts outside of Apex. The experts outline a bright, video-centric future and address industry challenges, including quick access to the vast and growing stores of video and audio content.
Accessibility is the No. 1 concern of the industry, says Margaret Boryczka, President of Apex Content and Media. "We need to make video accessible quickly in order to realize its potential in news, entertainment and education markets around the world."
The report discusses video's great potential to show, rather than tell, a significant driver in its explosive growth in all areas. Also cited as driving forces are the arrival of broadband in many parts of the world, the advent of "cloud computing," the emergence of over-the-top (OTT) video distribution platforms like YouTube, and the wildfire spread of smart phones and other mobile devices.
About Apex Media Solutions
Apex Media Solutions is a global digital content services company committed to keeping media & entertainment firms and other publishers one solution ahead. For 26 years, content owners have been coming to Apex to create path-breaking digital products and workflows. Apex helps its content partners leverage opportunities in the evolving digital marketplace, including creating, normalizing and enhancing large sets of asset metadata, creating transcripts and closed-caption files for new and archive content and digitizing physical assets. For more information, visit http://www.apexcovantage.com/contentsolutions/.
SOURCE Apex CoVantage