In Search of Fans Who Embody the Spirit of Ford Mustang - #MustangAndMe Contest Tied to BET Awards 2014 Launches
- Ford is on the hunt to find individuals who best embody the spirit and passion of the all-new Ford Mustang with the kickoff of its #MustangAndMe contest
- One grand prize winner will be awarded the keys to a 2015 Ford Mustang
- Consumers are encouraged to enter the BET Awards #MustangAndMe contest by submitting an original video to http://www.bet.com/MustangAndMe, now through June 3
DEARBORN, Mich., May 20, 2014 /PRNewswire/ -- Do you embody the spirit and passion of Ford Mustang? Are you a Mustang fan? If so, Ford is looking for you as part of its "BET Awards" #MustangAndMe contest.
One grand prize winner will be announced during the live broadcast of the "BET Awards" 14 on Sunday, June 29, getting the keys to an all-new 2015 Mustang. This contest is the latest initiative in the celebrations that have been taking place for months to mark 50 years of Ford Mustang.
"For five decades, Mustang has represented some of the best American culture, inspiring a feeling of freedom and independence," said Shawn Thompson, manager, Ford multicultural marketing. "For this contest, we are looking for individuals to showcase how they embody that sense of freedom and spirit of Mustang through a 60-second video."
Fans 18 and older can enter the "BET Awards" 14 #MustangAndMe contest by visiting http://www.bet.com/MustangAndMe now through 12:00 p.m. EDT June 3 for the chance to win the Mustang giveaway. The same link can be used for fans wishing to cast their vote for the winning video submission.
"This marks the first year we've ever had a Mustang at the BET Awards," said Thompson. "As we mark 50 years of this automotive and cultural icon, it's a perfect year for us to bring a Mustang to one of the most watched awards shows on cable television and give it away to a fan who most embodies the spirit and passion of the car."
2015 Ford Mustang
The next chapter in the life of the iconic pony car begins with the all-new 2015 Mustang. Its new design embodies the ultimate essence of 50 years of Mustang. Consumers can now select from three different engines – a more powerful 5.0-liter V8, a 3.7-liter V6 and an all-new 2.3-liter EcoBoost®. Not only does Mustang bring a range of power options, it brings innovative technology as standard equipment. Every Mustang built comes with Intelligent Access with push-button start, Ford SYNC® and MyKey® technology.
To learn more about the all-new 2015 Ford Mustang, be sure to visit www.ford.com.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 183,000 employees and 65 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.
About "BET AWARDS"
The BET AWARDS is one of the most watched award shows on cable television according to the Nielsen Company. The BET AWARDS franchise remains as the #1 program in cable TV history among African-Americans, and it is BET's #1 telecast every year. It recognizes the triumphs and successes of artists, entertainers, and athletes in a variety of categories.
SOURCE Ford Motor Company