BOSTON, Aug. 30, 2012 /PRNewswire/ -- HubSpot's inaugural Inbound 2012 conference, drawing nearly 3 times more attendees than last year's HubSpot user group summit that it replaced, crashed into Boston's Hynes Convention Center this week with thunder, rock stars, and nearly 2,800 marketers coming together to transform marketing into something people love.
"From the number of non-customers who wanted to attend our user group summit last year, we saw a need for a new kind of marketing event," said Dharmesh Shah, co-founder and CTO. "We thought 2,000 was an audacious attendance goal, but clearly we're going to need even more space for next year's event. We couldn't be happier or more grateful about not just the quantity but also the immense quality of attendees that came to Inbound."
And from the feedback in social media, it appears attendees were happy too. Participants sent nearly 12,000 tweets using the #inbound12 hashtag and @HubSpot was mentioned 6,300 times during the conference. What were they all tweeting about?
Before the event even kicked off, a diehard group of 140 showed up Monday for a rigorous day of training followed by a certification exam. Monday night, HubSpot celebrated its thriving ecosystem with an awards ceremony for its most outstanding VAR (value added reseller) partners.
From the thunderous (video) opener to Cyndi Lauper and Charlie Musselwhite's surprise performance(video) during David Meerman Scott's opening keynote, Inbound set high expectations for itself from the very first moments Tuesday morning. Rand Fishkin obliterated "12 Irrational Biases About SEO," and Cyndi Lauper and her band returned to the stage Tuesday night for a very special private show - Inbound Rocks.
Early on Wednesday, co-founders Dharmesh Shah and Brian Halligan unveiled Hub Spot 3 - a completely rebuilt version of its popular marketing software that makes "Amazon.com-like" personalization achievable for all marketers. They also threw down a challenge to the entire marketing industry: for the love of marketing, and to be effective in today's new media landscape, make only marketing people LOVE.
Popular TED speaker, Susan Cain, whose multi-bestselling book Quiet is still in Amazon's top 100 8+ months after publication, delivered Wednesday afternoon's keynote. Evening parties by Uber, MITX, BostInno, and Hootsuite lit up the scene along Boylston Street and kept the energy, the learning, and most of all, the connecting going well into the wee hours.
Lucky for everyone, Gary Vaynerchuk's Thursday keynote, "Care Immensely or Die," brought enough energy to whip even the heartiest partiers back into fine form. His message of marketing from the heart more than from the head aligned perfectly with the conference goal of making marketing people LOVE.
"This is the start of something huge for marketing and huge for Boston. We aim to become the biggest marketing conference in the world by attracting the very best marketers in the world," said Mike Volpe, CMO. "Registration for Inbound 2013 begins now, and we will be back in a giant way next year."