Inbound Marketing for CPA Firms Study Reports Current Online Marketing Trends in Accounting Sector

EATONTOWN, N.J., Sept. 20, 2012 /PRNewswire-iReach/ -- Grass Roots Marketing, Inc. (GRM), an inbound marketing firm headquartered in Eatontown, New Jersey, reported the results of a study called "Inbound Marketing for CPA Firms" today. The study examines the current usage of effective, online marketing tactics for U.S. CPA firms by comparing 99 typical New Jersey CPA firms along with the top 25 CPA firms in the state as determined by number of employees.

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"Inbound marketing is a methodology based on attracting qualified leads to an optimized website, the hub of your marketing and sales efforts," says Koleen Singerline, Senior Vice President of GRM. "Using prospect-focused content, search engine optimization (SEO) techniques, social media, blogging, email marketing and public relations to collectively support your content-rich website will help increase brand awareness and drive sales."

"Inbound Marketing for CPA Firms" specifically reports the website grades and social media activity of the 99 typical CPA firms along with the top 25 CPA firms in New Jersey.

Website grades from 1 to 100 were determined through website grader software from HubSpot, a recognized leader in inbound marketing technology. This grade was based on a review of numerous factors measuring the website's effectiveness including the number of indexed pages, linking domains, links to social media sites and interior page analysis, which assesses the internal value of individual pages.

Company websites, Internet search engines and social media search engines were crawled to identify company blogs as well as LinkedIn, Facebook and Twitter profiles.

"Our study showed that in all of the analyzed categories, the top 25 CPA firms demonstrated best in class characteristics by ranking better than their 99 typical firm counterparts in inbound marketing tactics," says Singerline. "However, the key takeaway is that typical CPA firms can increase their sales by investing more resources into inbound marketing tools. Technology and software has made it possible for these smaller companies to be just as effective as the top 25 organizations."

To download a free copy of "Inbound Marketing for CPA Firms" please click here. To learn more about GRM and inbound marketing, please visit www.grmwebsite.com or call 732-380-8400.

About Grass Roots Marketing, Inc. (GRM)

GRM's HubSpot Certified professionals provide inbound marketing programs for companies around the country. Enhance brand awareness and drive your sales by attracting qualified leads to your website through search engine optimization (SEO) techniques, email marketing, public relations, social media and blogging. For more information about GRM, please visit www.grmwebsite.com or call 732-380-8400.

Media Contact: Tony Popowski Grass Roots Marketing, Inc., 732-380-8400, tony@grootsmarketing.com

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SOURCE Grass Roots Marketing, Inc.